AnnuAl REPORT 2011-2012 - Sbs

SBS International Program Sales
SbS international Program Sales continued its expansion
in 2011–12. Major international sales included the format
for ‘Go back to Where You came From’, which was
optioned to nine territories. Food and documentary titles
continued to drive the rest of the business, with key titles
Luke Nguyen’s vietnam and My Sri Lanka with Peter
Kurivita top sellers.
SBS Consumer Publishing
the SbS consumer Publishing team contributed to SbS’s
significant results in growing audiences, offering distinctive
content and growing resources in 2011–12.
Among the highlights were:
• achieved 2 million cDs and music DvDs sold with
Universal Music;
• achieved milestone of 1.5 million DvDs sold with
Madman entertainment;
• expanding the SbS presence and program availability
on itunes;
• product innovation with the cadel evans ‘Long Road
to Paris’ e-book which was a lead book title on itunes
internationally; and
• extensive external product marketing and SbS brand
promotion – on SbS platforms and via theatrical and
subscription television advertisements, print and
outdoor.
SbS engagement with cALD communities was supported
with SbS DvD’s first bi-lingual sleeve for Once Upon a
time in cabramatta – english on outer sleeve, vietnamese
on inner; and the cube entertainment compilation cD
(also available digitally) featuring a number of South
Korean artists which was cross-promoted with Pop Asia.
the DvD versions of Once Upon a time in cabramatta
and the Family were released with subtitled versions
available in vietnamese and italian respectively.
SBS DVD
As outlined above, SbS DvD achieved a major milestone
with the sale of 1.5 million DvDs since the 2007
commencement of our distribution partnership with
Madman entertainment.
SbS released 62 titles in 2011–12 and, illustrating
that our distinctive local content appeals to the SbS
audience, seven out of our 10 top selling DvDs were SbS
commissioned programs (see Appendix 20). Demand was
led by Housos, Swift & Shift couriers (Series 2), Skins
(Series 5), Swift & Shift couriers (Series 1), tour de France
2011, Wilfred (Series 1), French Food Safari, the Killing
(Series 2), Wilfred (Series 2) and coast (Series 1).
SbS DvD launched the Stories that Matter umbrella
marketing campaign which showcased the compelling
local and international documentaries and documentary
series broadcast on SbS.
New initiatives included the introduction of pre-order
campaigns for DvDs not available at the time of program
broadcast. these campaigns resulted in significant preorders
for titles such as Go back to Where You came
From and the tour de France 2011 highlights.
the SbS catalogue on itunes continues to expand –
supported by a strong brand presence and many programs
being available for purchase on the day after broadcast.
SbS Music released 125 cDs in 2011–12, many of which
were also available digitally.
SbS Music has now achieved sales in excess of 2 million
cDs and DvDs with our music distribution partner,
Universal Music – including four Gold, seven Platinum and
five Double Platinum awards.
celtic thunder dominated the SbS Music charts, with
sales lifted by their national tour in early 2012.
SbS Music expanded its classical catalogue with the
101 series, delivering ‘introductory’ compilations to
musical instruments and the works of popular composers.
SbS Music also collaborated with SbS Radio on the
Pop Asia campaign with artists and music releases.
AnnuAl RepoRt 2011 – 2012 43