AnnuAl REPORT 2011-2012 - Sbs

OuR sTRATEgiC PRiORiTiEs
This Annual Report reviews SBS’s performance against the SBS Corporate Plan, and the Australian Government’s
Portfolio Budget Statement and Portfolio Additional estimates Statement for 2011–12.
sbs’s purpose
To inspire all Australians to explore and appreciate our multicultural world and contribute to an inclusive society.
Corporate Plan 2010–13
The SBS Board identified the following strategic priorities for the Corporation for the period 2010–13.
Goal 1: To deepen Australians’ engagement with content that reflects our Charter
Objectives
1.1 To be a catalyst for the national discussion about multiculturalism and social inclusion.
1.2 To create more multicultural and multilingual Australian content.
1.3 To increase the range and quality of multilingual services across all platforms.
Goal 2: To grow audiences
Objectives
2.1 For more Australians to use SBS services.
2.2 For Australians who use SBS services to use more of them and more often.
2.3 For more Australians of CALD backgrounds to use and value SBS language services.
Our core strategies for reaching these goals involve developing and growing in five key focus areas:
■ Distinctive Content;
■ expanding Platforms;
■ Capabilities;
■ People; and
■ Resources and Stakeholders.
Portfolio budget and Additional Estimates statements 2011–12
Outcome 1
Provide multilingual and multicultural services that inform, educate and entertain all Australians and in doing so reflect
Australia’s multicultural society.
Total price of the outcome for the year: $314.881 million.
Program 1.1 – Television
Objective: Delivering multilingual and multicultural television services that reflect Australia’s multicultural society.
Deliverables
■ Programs aligned with Australia’s multicultural society and perspective.
■ Broadcasting in languages other than english.
Key performance indicators
■ Accessibility of programs to all Australians: see pages 39, 45, 48.
■ Population reach analogue/digital terrestrial transmission: Target – 96.65%; Actual – 96.8%.
■ No. hours of subtitled programs broadcast: Target – 1450 hours; Actual: SBS ONe – 1541 hours;
SBS TWO – 1768 hours.
■ No. hours locally commissioned programs broadcast (first run): Target – 150 hours; Actual – 201 hours.
Price of program for the year: $190.750 million.
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