AnnuAl REPORT 2011-2012 - Sbs

APPENDIX 17 (CONTINuED)
viewing by ethnicity 1
150 SBS
2007 2008 2009 2010 2011
Five capital cities
Born overseas (OS) in a non-English speaking country 48% 50% 47% 47% 45%
Born in Australia or in an OS English speaking country 37% 37% 36% 33% 32%
Total people 38% 38% 37% 35% 33%
Regional areas
Born OS in a non-English speaking country 58% 59% 54% 52% 53%
Born in Australia or in an OS English speaking country 40% 39% 38% 35% 34%
Total people 41% 40% 39% 36% 35%
1 Proportion of population reached by SBS ONE and SBS TWO in an average week. SBS TWO reach included from June 2009.
Source: OzTAM (5 City Metro) and RegTAM (Aggregated Markets excl. WA) – Total Individuals Incl. guests,
5 Min Consecutive Reach, Sun-Sat, 24 Hrs.