AnnuAl REPORT 2011-2012 - Sbs

The Family
SbS Radio supported the Family with talkback
programming and related segments to enhance audiences’
interaction with the Family by driving dialogue around
the big ideas in the series. talkback was conducted in
14 languages.
SBS Radio Schedule Review
SbS broadcasts in more than 60 languages on its
analogue radio schedule, more than any other network in
the world.
in 2011–12, SbS began to undertake a review of the
languages broadcast on its analogue radio schedule to
ensure the languages broadcast reflect today’s Australia.
the last major review of the SbS Radio Schedule
was more than 18 years ago in 1994, and since then
Australia’s demographics have changed significantly.
the relative size of some languages spoken has changed
and new languages are being spoken in Australia as a
result of new migration patterns and refugee and asylum
seeker intake. the use of in-language media and the mix
of languages in Australia has also significantly changed
since the last review.
in April 2012, SbS Radio released for public consultation
the proposed Selection criteria which outlined how
languages would be considered in a future review of the
radio schedule.
More than 1200 submissions were received and feedback
taken into account before final selection criteria to be
applied to a review released in june 2012.
SbS is using data from the 2011 census to help determine
the shape of its revised Radio Schedule which will be
released towards the end of 2012 and implemented on
air in 2013.
A revised schedule will enable SbS to better deliver on
its charter obligations by better servicing the largest
communities with culturally and linguistically diverse
language (cALD) backgrounds, and offering more
services to emerging high-needs communities.
SbS expects to be able to produce more languages and
distribute its in-language services over more platforms
than ever before including analogue and digital radio,
digital television, mobiles apps and online.
Quarterly Commissioning
Quarterly commissioning is an SbS Radio initiative to
support new, original in-language multicultural content
that shines a light on modern, multicultural Australia.
in 2011–12 SbS Quarterly commissioning was awarded
to projects such as an exploration into growing up Asian
and gay in Australia, an investigation into whether social
media is bringing us together – or increasing our isolation,
and a series of features looking into the new wave of
italian immigration to Australia in lieu of the economic
circumstances in italy.
the italian project was broadcast in italian, on WNA Radio
and in-language radio programs.
Subtitling
in order to provide multilingual and multicultural
television services that inform, educate and entertain
all Australians, SbS broadcasts english language
programming as well as english-language subtitled
non-english language programming.
Programs in a language other than english (LOte) (other
than SbS’s WorldWatch schedule) are made accessible
to a wider audience through english language subtitles.
Subtitling enables audiences, regardless of their cultural
provenance to access programs in-language, SbS
predominantly uses subtitles rather than voice-over as
subtitling retains the linguistic and cultural integrity of the
original programs and allows for effective cross-cultural
communication.
in 2011–12 SbS broadcast:
• 1541 hours of subtitled programs on SbS ONe;
• 1768 hours of subtitled programs on SbS tWO
in 117 languages and dialects across SbS ONe
(Appendix 12) and SbS tWO (Appendix 13).
SbS provides a re-narration service for some non-english
programs where the program uses narration to convey
the information. the original narration is re-narrated
into english and other content, such as people being
interviewed, is subtitled. A total of 209 hours was renarrated
across SbS ONe and SbS tWO.
AnnuAl RepoRt 2011 – 2012 39