Did Wal-Mart Wake Up? - The Arthur Page Society

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careful note of CEO H. Lee Scott’s very “adversarial tone and acidic regard for the company’s opponents.” 63 In its rebuttal Web site PaidCritics.com, the company described Andrew Grossman of Wal-Mart Watch as “a political operative with a checkered past.” 64 When dealing with Greenwald’s film, the company included in its press kit three pages of bad reviews Greenwald has received over the years, dating back to 1980. In November 2005 the company then released a document claiming that Greenwald’s “contorted vision, smears, supposition and sour grapes are substituted for evidence and corroboration.” 65 6. Summary of Main Points • Wal-Mart should be more aware of how its policies are affecting its reputation, and should become more proactive with the challenging issues they face, rather than acting defensively. • Wal-Mart should take measures to build better relationships with its associates and with its external publics, as these constituents serve public relations roles and are indicators of whether or not the company has a positive image and reputation. • Wal-Mart could build credibility by being accountable for some of its negative business policies and practices. By admitting its shortcomings and working towards change, negative perceptions of the company will most likely decrease. • Wal-Mart should from now on be more straightforward and transparent in its communication. By hiding affiliations with publicity stunts in the past, the company has severely tarnished its reputation. Through open dialogue with constituents, the company will be seen as ethical in its practices. 36
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! "!#$%&'()!Magazine. (2008, July 21). Global 500 2008. Retrieved October 25, 2008, from Annual ranking of the world's largest companies from Fortune Magazine: http://money.cnn.com/magazines/fortune/global500/2008/snapshots/2255.html 2 Wal-Mart Stores, Inc. (2008). Wal-Mart Stores, Inc. - Fact Sheet. Retrieved October 25, 2008, from Wal-Mart Stores, Inc.: http://walmartstores.com/FactsNews/FactSheets/ 3 Willing, R. (2001, July 13). Lawsuits a volume business at wal-mart. USA Today , pp. 1-5. 4 Stone, K. (1995). Impact of the wal-mart phenomenon on rural communities. Increasing understanding of public problems and policies - 1997 (pp. 1-22). Chicago: Farm Foundation. 5 Gimbel, B. (2006, November 28). Attack of the wal-martyrs. Fortune Magazine , pp. 1-6. 6 Ibid. 7 Wal-Mart Stores, Inc. (2008). Wal-Mart Stores, Inc. - History Timeline. Retrieved October 25, 2008, from Wal-Mart Stores, Inc.: http://walmartstores.com/AboutUs/7603.aspx 8 Ibid. 9 Ibid. 10 Ibid. 11 Ibid. 12 Wal-Mart Stores, Inc. (2008). Wal-Mart Stores, Inc. - International. Retrieved October 25, 2008, from Wal-Mart Stores, Inc.: http://walmartstores.com/AboutUs/246.aspx 13 Ibid. 14 Wal-Mart Stores, Inc. (2008). Wal-Mart Stores, Inc. - History Timeline. Retrieved October 25, 2008, from Wal-Mart Stores, Inc.: http://walmartstores.com/AboutUs/7603.aspx 15 De Avila, J. (2007). Why wal-mart needs help. Retrieved October 25, 2008, from BNET Business Network: http://www.bnet.com/2403-13241_23-158177.html 16 Fisk, M., & Pearson, S. (2007, September 25). Wal-mart shortchanged Minnesota workers, lawyer says. Bloomberg News , pp. 1-2. 17 Wal-Mart Watch. (2007, April). Recent Reports. Retrieved October 25, 2008, from Wal-Mart Watch: http://walmartwatch.com/pages/recent_reports/ 18 Bianco, A., & Zellner, W. (2003, October 6). Is wal-mart too powerful? Business Week , pp. 1- 4. 19 Wal-Mart Stores, Inc. (2008). Wal-Mart Stores, Inc. - Fact Sheet. Retrieved October 25, 2008, from Wal-Mart Stores, Inc.: http://walmartstores.com/FactsNews/FactSheets/ 37
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Page 3 and 4: Introduction Starting off with Sam
Page 5 and 6: 1. Company History An in-depth glim
Page 7 and 8: store in Bentonville, Arkansas. On
Page 9 and 10: according to poll results, Wal-Mart
Page 11 and 12: practices. There are many different
Page 13 and 14: management. 30 The lawsuit also cla
Page 15 and 16: from The Los Angeles Times calling
Page 17 and 18: http://www.abunchofgreedyrightwingl
Page 19 and 20: were being funded by Working Famili
Page 21 and 22: children’s hospitals and healthca
Page 23 and 24: 1. Introduction Teaching Notes Stud
Page 25 and 26: 3. To allow students to apply the P
Page 27 and 28: 4. Teaching Components 4.1 Assignme
Page 29 and 30: Questions for Discussion: • With
Page 31 and 32: seriously as any other cost to the
Page 33 and 34: 5. Application of the Page Principl
Page 35: Conduct Public Relations as if the
Page 39 and 40: !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Page 41 and 42: Appendices Appendix A: Corporate Fa
Page 43 and 44: ! ! ! ! ! ! Wal-Mart makes the majo
Page 45 and 46: Chart A Appendix C: Westhill Consul
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Page 49 and 50: Average Total Earnings 120000 10000
Page 51 and 52: Appendix F: Wal-Mart Press Kit Rega
Page 53 and 54: ! ! ! Robert Greenwald: Three Error
Page 55 and 56: ! ! ! ! ! ! The Facts on Wal-Mart
Page 57 and 58: ! ! ! ! ! ! Robert Greenwald: The R
Page 59 and 60: ! ! ! FOR IMMEDIATE RELEASE Contact
Page 61 and 62: "Edelman screws up with duplicitous

Did Wal-Mart Wake Up? - The Arthur Page Society

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