Did Wal-Mart Wake Up? - The Arthur Page Society

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!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! 56 Ibid. 57 Nolan, K. (2006, June 26). Giving: Promoting corporate citizenship. Retailing Today , 45 (12), pp. 44-48. 58 Nakra, P. (2000, Summer). Corporate reputation management: CRM with a strategic twist? Public Relations Quarterly , 45 (2), pp. 35-42. 59 Katalia, J. (1999, September). Technology safeguards for a good corporate reputation. Information Executive . 60 Struck, D. (2005, April 14). Wal-mart leaves bitter chill. Washington Post , pp. E01-E03. 61 White, R. (2003, November). Reputation Management. Retrieved October 26, 2008, from LexisONE: The Resource for Small Law Firms: http://www.lexisone.com/balancing/articles/110003a.html 62 PBS. (n.d.). Store Wars: Wal-Mart Business Practices. Retrieved October 26, 2008, from PBS: http://www.pbs.org/itvs/storewars/stores3.html 63 Elkins, D. (2005, April 9). Behind closed doors at the wal-mart media conference. Retrieved October 26, 2008, from Democratic Underground: http://www.democraticunderground.com/articles/05/04/09_wal-mart.html 64 Kabel, M. (2006, July 18). Wal-mart, critics slam each other on web. Washington Post . 65 Wal-Mart Stores, Inc. (2005). Robert Greenwald: The high cost of low credibility. ! ! ! 40
Appendices Appendix A: Corporate Fact Sheet………………………………………..42 Appendix B: Wal-Mart vs. Target Store Sales, 2002-2007……………….44 Appendix C: Westhill Consulting Poll Results……………………………45 Appendix D: Shipley Audit………………………………………………..46 Appendix E: Tables from Drogin’s Report………………………………..48 Appendix F: Wal-Mart Press Kit Regarding Greenwald’s Film…………..51 Appendix G: Response to Edelman’s Blog Post…………………………..61 41
Page 1 and 2: ! ! ! ! ! ! ! ! ! ! ! ! !!!!!!!!!!!
Page 3 and 4: Introduction Starting off with Sam
Page 5 and 6: 1. Company History An in-depth glim
Page 7 and 8: store in Bentonville, Arkansas. On
Page 9 and 10: according to poll results, Wal-Mart
Page 11 and 12: practices. There are many different
Page 13 and 14: management. 30 The lawsuit also cla
Page 15 and 16: from The Los Angeles Times calling
Page 17 and 18: http://www.abunchofgreedyrightwingl
Page 19 and 20: were being funded by Working Famili
Page 21 and 22: children’s hospitals and healthca
Page 23 and 24: 1. Introduction Teaching Notes Stud
Page 25 and 26: 3. To allow students to apply the P
Page 27 and 28: 4. Teaching Components 4.1 Assignme
Page 29 and 30: Questions for Discussion: • With
Page 31 and 32: seriously as any other cost to the
Page 33 and 34: 5. Application of the Page Principl
Page 35 and 36: Conduct Public Relations as if the
Page 37 and 38: !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Page 39: !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Page 43 and 44: ! ! ! ! ! ! Wal-Mart makes the majo
Page 45 and 46: Chart A Appendix C: Westhill Consul
Page 47 and 48: ! 47 !
Page 49 and 50: Average Total Earnings 120000 10000
Page 51 and 52: Appendix F: Wal-Mart Press Kit Rega
Page 53 and 54: ! ! ! Robert Greenwald: Three Error
Page 55 and 56: ! ! ! ! ! ! The Facts on Wal-Mart
Page 57 and 58: ! ! ! ! ! ! Robert Greenwald: The R
Page 59 and 60: ! ! ! FOR IMMEDIATE RELEASE Contact
Page 61 and 62: "Edelman screws up with duplicitous

Did Wal-Mart Wake Up? - The Arthur Page Society

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