UCLA Internet Report (online version) - Center for the Digital Future

THE UCLA INTERNET REPORT: Surveying the Digital Future 32
TELEVISION: VIEWING DECLINES AMONG INTERNET USERS
When not online, Internet users spend a little less time than non-users reading books, and more time playing
video games. Users listen to more recorded music than non-users, but listen to less radio.
Hours per Week
6.6
1.5
The biggest gap between users and non-users is television viewing time.
Although Internet users and non-users have access to television in almost equal numbers, the number of
hours spent watching each week varies considerably between users and non-users. Both the 2000 and 2001
studies confirm that Internet users watch significantly less television than non-users.
In the 2001 study, users watch 4.5 hours per week less television than non-users. And, television viewing
decreases as Internet experience increases (see the chart below).
7.2
It seems that Internet users may find the time to go online by reducing their television viewing. For other
questions that explore declining television use, see pages 68, 69, 76, and 78.
Percent of Internet Users
18
16
14
12
10
8
6
4
2
0
80%
60%
40%
20%
0%
7.6
Reading
Books
29.9%
0.6
Playing Video
/ Computer
Games
34.7%
6.4
Listening to
Recorded
Music
Internet Users Internet Non-users
2.7
3.9
Reading
Newspapers
2.3
Offline Activities
67.9%
3.2
Reading
Magazines
62.9%
9.0
11.0
Listening to
the Radio
4.9
5.9
Talking on the
Telephone
New Users (