UCLA Internet Report (online version) - Center for the Digital Future

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THE UCLA INTERNET REPORT: Surveying the Digital Future 44 BUYING ONLINE: ARE YOU CONCERNED ABOUT YOUR PRIVACY? In the first of several questions in the 2001 UCLA Internet Project that explore personal privacy, nearly all respondents report some level of concern about the privacy of their personal information when or if they buy online. Percent of Respondents 80% 60% 40% 20% 0% Nearly two-thirds (65.8 percent) of all respondents aged 16 and over say they are very or extremely concerned about their personal privacy when buying online, while only 5.5 percent say that they are not at all concerned. 8.8% 29.5% For other questions about personal privacy, security of credit card information, and other privacy-related issues, see pages 53 and 65. 61.7% 5.5% 23.1% 2000 2001 Year of Study 71.3% Not at All Concerned Somewhat Concerned Very or Extremely Concerned
THE UCLA INTERNET REPORT: Surveying the Digital Future 45 “REMOTE” SPENDING: ONLINE VS. MAIL OR PHONE ORDERS Buying “remotely” in all of its forms – by mail order, phone order, or online – is changing as the Internet evolves. In 2001, mail and phone orders represent more than half of all remote purchasing. HOW DOES INTERNET BUYING AFFECT MAIL OR PHONE ORDERS? The Internet affects users’ views about purchasing by mail or phone order, although more for very experienced users than for new users. Percent of Respondents 100% 80% 60% 40% 20% 0% Internet 75.9% 44.0% 58.6% More than three-quarters of new users say their mail and phone orders have not been reduced by shopping on the Internet; 41.3 percent of very experienced users say their mail and phone orders have been reduced somewhat or a lot by buying online. 20.6% 30.3% Mail / Phone 56.0% New Users (
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UCLA Internet Report (online version) - Center for the Digital Future

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