UCLA Internet Report (online version) - Center for the Digital Future

THE UCLA INTERNET REPORT: Surveying the Digital Future 38
HOW OFTEN DO YOU BUY ONLINE?
More than three-quarters of users who purchase on the Internet in 2001 make 1-10 purchases per year.
The majority of purchasers in 2001 bought less than 10 times. The average number of purchases is 12.
Percent of Respondents
100%
80%
60%
40%
20%
0%
76.8%
12.8%
1.6% 1.2%
Very experienced Internet users are more likely to purchase than new users (see the chart below). Almost
one-third (31.2 percent) of the most experienced users buy online 11 times per year or more.
Very experienced users average 20 online purchases per year, compared to four purchases for new users.
Percent of Respondents
100%
80%
60%
40%
20%
0%
94.7%
7.6%
1 - 10 11 - 20 21 - 50 51 - 100 > 100
68.6%
5.3%
16.0%
Average Annual Internet Purchases
New Users (100 Times
Annual Purchasing
2.4%