UCLA Internet Report (online version) - Center for the Digital Future
UCLA Internet Report (online version) - Center for the Digital Future
UCLA Internet Report (online version) - Center for the Digital Future
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THE <strong>UCLA</strong> INTERNET REPORT: Surveying <strong>the</strong> <strong>Digital</strong> <strong>Future</strong> 37<br />
CONSUMER BEHAVIOR<br />
Who is purchasing <strong>online</strong>, and why? Will dot-com failures and sluggish markets create significant change in<br />
consumer behavior <strong>online</strong>? Do <strong>Internet</strong> users continue to find differences between buying <strong>online</strong> and<br />
shopping at traditional “brick-and-mortar” retail stores?<br />
While attitudes may be changing, one point found in <strong>the</strong> 2001 survey remains paramount: almost half of<br />
<strong>Internet</strong> users purchased <strong>online</strong> in 2001. In spite of a declining economy, uncertainty in <strong>online</strong> retailing,<br />
and continuing concerns about <strong>online</strong> privacy, 48.9 percent of <strong>Internet</strong> users made at least one <strong>online</strong><br />
purchase in 2001, down from 50.7 percent in 2000.