UCLA Internet Report (online version) - Center for the Digital Future

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THE UCLA INTERNET REPORT: Surveying the Digital Future 38 HOW OFTEN DO YOU BUY ONLINE? More than three-quarters of users who purchase on the Internet in 2001 make 1-10 purchases per year. The majority of purchasers in 2001 bought less than 10 times. The average number of purchases is 12. Percent of Respondents 100% 80% 60% 40% 20% 0% 76.8% 12.8% 1.6% 1.2% Very experienced Internet users are more likely to purchase than new users (see the chart below). Almost one-third (31.2 percent) of the most experienced users buy online 11 times per year or more. Very experienced users average 20 online purchases per year, compared to four purchases for new users. Percent of Respondents 100% 80% 60% 40% 20% 0% 94.7% 7.6% 1 - 10 11 - 20 21 - 50 51 - 100 > 100 68.6% 5.3% 16.0% Average Annual Internet Purchases New Users (100 Times Annual Purchasing 2.4%
THE UCLA INTERNET REPORT: Surveying the Digital Future 39 WHAT DO YOU BUY ONLINE? The types of products purchased online vary widely, especially when comparing the items purchased by those with different levels of online experience. By far the biggest difference in purchasing habits is the percentage of very experienced users who buy books online, compared to new users. Very experienced users also buy more computer equipment, software, electronics, and travel arrangements and accommodations. New users are more likely to purchase jewelry or watches, sporting goods, children’s goods, drugs, and automobiles. . Percent of Respondents . Percent of Respondents 50% 40% 30% 20% 10% 0% 50% 40% 30% 20% 10% 0% 10.9% 40.8% 24.7% 23.0% Books Compact Discs (CDs) 11.6% 20.7% New Users (
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UCLA Internet Report (online version) - Center for the Digital Future

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