HESBURGH LECTURE SERIES 2012 Program - Alumni Association ...

Patrick E. Murphy, Ph.D., ’70
Professor, Marketing, Mendoza College of Business
Biography
Patrick Murphy, professor of marketing, has been a member of the University of Notre Dame
faculty since 1984. He served as chair of the Department of Marketing from 1990 to 1993 and
1994 to 2001. He was a Fulbright Scholar at the University College Cork in Ireland (1993-94).
Before coming to Notre Dame, Murphy was a faculty member and marketing department
chair at Marquette University. He holds a B.B.A. from Notre Dame, an M.B.A. from Bradley
University, and a Ph.D. from the University of Houston.
Murphy specializes in business and marketing ethics. His work on these topics has appeared
in the leading ethics and marketing journals. He published two books on marketing ethics in
2005 and 2006. His articles have received awards from the Journal of Macro Marketing, the
Journal of Advertising, and the European Journal of Marketing. In 2011, he was recognized by
the American Marketing Association with a Lifetime Achievement Award for his contributions
to the field.
Murphy has been involved extensively in professional service activities. He served as editor of the Journal of Public Policy &
Marketing and on the editorial review boards of five journals. He served as co-chair on two occasions for the American Marketing
Association Summer Marketing Educators’ Conference and the Marketing and Public Policy Conference. He also held a number
of leadership positions in the American Marketing Association, and is a frequent lecturer on business and marketing ethics.
Lectures
Corporate Citizenship, Ethics, and Sustainability
Citizenship and sustainability are two recent trends in business. Companies have become more active in developing and
publicizing their citizenship activities. Likewise, the ways that businesses reduce their environmental footprint are growing in
emphasis. The importance of undertaking these efforts in an ethical manner is a theme that needs close examination.
Ethical Business in the 21st Century
Much attention has been devoted to the “unethical” activities of business during the last several years. This lecture focuses on
ethical principles and actions undertaken by leading ethical firms. Several suggestions are offered to enhance the role of ethics in
corporations for the future.
76 The Hesburgh Lecture Series, 2012 Program
Categories
Business, Ethics