02.02.2013 Views

impact of high oil prices on freight transportation: modal shift ...

impact of high oil prices on freight transportation: modal shift ...

impact of high oil prices on freight transportation: modal shift ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

TECHNICAL REPORT - IMPACT OF HIGH OIL PRICES ON FREIGHT TRANSPORTATION:<br />

MODAL SHIFT POTENTIAL IN FIVE CORRIDORS<br />

Impact <str<strong>on</strong>g>of</str<strong>on</strong>g> Market Accessibility <strong>on</strong> Total Demand<br />

As existing <strong>freight</strong> opti<strong>on</strong>s reach capacity, new routes will open. If these new routes prove not to be as<br />

competitive as existing routes, this will reduce the size <str<strong>on</strong>g>of</str<strong>on</strong>g> the overall market. Significant distributi<strong>on</strong>al<br />

<str<strong>on</strong>g>impact</str<strong>on</strong>g>s might follow. C<strong>on</strong>versely, <strong>on</strong>ce the minimum volume threshold required to support short-sea<br />

shipping services has been attained, shippers will have additi<strong>on</strong>al competitive opti<strong>on</strong>s for transporting their<br />

goods. While demand for transportati<strong>on</strong> services is largely derived from the needs <str<strong>on</strong>g>of</str<strong>on</strong>g> the agricultural,<br />

manufacturing, and service industries, a less competitive transportati<strong>on</strong> market will reduce the total<br />

demand for shipping <strong>freight</strong> across all modes <str<strong>on</strong>g>of</str<strong>on</strong>g> transportati<strong>on</strong> while a more competitive transportati<strong>on</strong><br />

market makes the overall market larger. This is due to the <str<strong>on</strong>g>impact</str<strong>on</strong>g> the competiti<strong>on</strong> has <strong>on</strong> the costs <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

transportati<strong>on</strong> and the overall pricing <str<strong>on</strong>g>of</str<strong>on</strong>g> products. The demand model in c<strong>on</strong>juncti<strong>on</strong> with the supply model<br />

must be capable <str<strong>on</strong>g>of</str<strong>on</strong>g> determining the appropriate level <str<strong>on</strong>g>of</str<strong>on</strong>g> demand at equilibrium (i.e., the balance <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

market price and supply costs).<br />

Level <str<strong>on</strong>g>of</str<strong>on</strong>g> Modal and Route Competiti<strong>on</strong><br />

The competiti<strong>on</strong> between different modes <str<strong>on</strong>g>of</str<strong>on</strong>g> transportati<strong>on</strong> and routes was assessed by a comparis<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

their relative performance as measured by transit time, price, frequency, etc. Changes in the relative<br />

performance <str<strong>on</strong>g>of</str<strong>on</strong>g> a mode or route will make it more or less competitive. The size <str<strong>on</strong>g>of</str<strong>on</strong>g> a given mode’s market<br />

share is proporti<strong>on</strong>al to its relative competitiveness as measured by its performance compared to other<br />

modes. In evaluating route opti<strong>on</strong>s, the study has c<strong>on</strong>sidered the potential changes in trade with Asia, the<br />

increasing role <str<strong>on</strong>g>of</str<strong>on</strong>g> south and west Asia, and the potential for Asian traffic to the Midwest and central<br />

Canada to divert to Atlantic routes via the Suez Canal.<br />

Capacity C<strong>on</strong>straints and Traffic Shifts<br />

The <str<strong>on</strong>g>impact</str<strong>on</strong>g> <str<strong>on</strong>g>of</str<strong>on</strong>g> mode, route, or port capacity c<strong>on</strong>straints <strong>on</strong> ports, railroad, and trucks can cause a<br />

fundamental <strong>shift</strong> in the competitive advantage <str<strong>on</strong>g>of</str<strong>on</strong>g> the modes. If the relative performance <str<strong>on</strong>g>of</str<strong>on</strong>g> today’s port<br />

and inland transportati<strong>on</strong> distributi<strong>on</strong> system worsens due to increased fuel <str<strong>on</strong>g>prices</str<strong>on</strong>g> or capacity c<strong>on</strong>straints,<br />

short sea shipping could become an overflow opti<strong>on</strong> for the truck and rail services.<br />

C<strong>on</strong>clusi<strong>on</strong>: Analysis <str<strong>on</strong>g>of</str<strong>on</strong>g> the demand side factors was undertaken using a model that provided a<br />

mechanism for evaluating the full supply chain <str<strong>on</strong>g>of</str<strong>on</strong>g> each mode and set <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>modal</strong> service opti<strong>on</strong>s. This<br />

showed the relevance <str<strong>on</strong>g>of</str<strong>on</strong>g> each comp<strong>on</strong>ent <str<strong>on</strong>g>of</str<strong>on</strong>g> the supply chain to a shipper or carrier’s decisi<strong>on</strong>-making<br />

process, which was assessed in an earlier study with stated preference surveys that allow the strengths and<br />

weaknesses <str<strong>on</strong>g>of</str<strong>on</strong>g> each service/supply chain opti<strong>on</strong> to be evaluated. The demand-side analysis showed not<br />

<strong>on</strong>ly how competitive the existing shipping services are, but also how they need to change in order to<br />

attract new cargo. In this way, the thresholds that water services need to reach to achieve their potential<br />

market shares have been identified and the actual potential <str<strong>on</strong>g>of</str<strong>on</strong>g> achieving the threshold defined.<br />

TEMS, INC. OCTOBER 2008<br />

20

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!