The Business of Writing - Lundquist College of Business - University ...

Paul Swangard
m essage from the dIreC tor
It’s hard to encapsulate fifteen years of achievements in a few words . . . so how about “not
a bad start.” When Jim Warsaw and Emeritus Dean Jim Reinmuth hatched the idea for the
first sports marketing program housed in a business school in 1993, little did they know the
impact it would have on the industry and the category of sports education. In 2008, you’d be
hard pressed to witness a major sports event in which Warsaw Center alums are not involved.
You’d also be equally challenged to find a sport business education program that isn’t trying to
replicate the experiential learning model that has always provided students at the Lundquist
College of Business with a unique blend of “book smarts” and “street smarts.”
As we celebrate the fifteen year mark, we are again challenging ourselves to do more than is expected to retain
our leadership position. We are poised to add staff for the first time in six years, helping meet student demand for
services and industry connections. We are taking a leadership position in the college to help reinvent the M.B.A.
curriculum to fully leverage the experiential learning model. We are also seeking new ways to strengthen our
fast-growing alumni network. It all makes for exciting times . . . not a bad start to the next fifteen years.
Paul Swangard
Managing Director, James H. Warsaw Sports Marketing Center
As sports marketing evolves in China,
there are business circumstances and
issues that are unique to the country. As a
result, the Fudan faculty has adapted the
Warsaw expertise to the particularities of
sports marketing in China. That adapted
knowledge is in turn evolving the Warsaw
Center’s understanding of East Asian
markets and benefitting our students.
“The knowledge exchange has been the
really exciting piece of the collaboration,”
said Swangard. “We have reached a
point where we have expertise on both
sides of the Pacific that enables us both
to move knowledge of sports marketing
in China forward.”
Pat and Stephanie Kilkenny
And Jin is grateful for that. Thanks to
the successful partnership between the
Warsaw Center and Fudan University,
he now realizes there are a number of
creative ways to generate revenue—from
corporate partnership to attracting other
major events—for the facility he manages,
even after the 2008 Olympic Games. It
might be hard work, but he no longer
views it as an impossible task.
James h . WarsaW sPorts m arketI ng Center
m ore o nlI ne:
Log on to http://lcb.uoregon.edu/news/archive.
html for more Warsaw Center news, including
• UO Athletic Director Pat Kilkenny and his wife
Stephanie make a significant investment in the
Warsaw Sports Marketing Center that will have
ripples throughout NCAA athletics.
• Twelfth Annual Women
in Sports Business
Symposium returns to
Portland and honors Dr.
Donna Lopiano, former
CEO of Women’s Sports
Foundation.
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