The Business of Writing - Lundquist College of Business - University ...

2
t a B le of Contents
Phil Jones has the write stuff, page 4.
Charles h . l undquist
College of Business
James C. Bean, Dean
Helen Gernon, Associate Dean
Raymond D. King, Associate Dean
Stephanie Bosnyk, Assistant Dean
Gary Cordova, Assistant Dean
Wendy Mitchell, Assistant Dean
Andrew Verner, Assistant Dean
d epartment h eads
David Guenther, Accounting
Yue Fang, Decision Sciences
Wayne Mikkelson, Finance
Michael V. Russo, Management
Dennis Howard, Marketing
p rogram d ireC tors
Ron Bramhall, Honors Program
James Chang, Career Services
Robin Clement, MAcc Program
Lynn Kahle, Doctoral Program
Chuck Kalnbach, Leadership and Communication Center
Ben J. Salm, Securities Analysis Center
Michael V. Russo, Center for Sustainable Business Practices
Ron Severson, Minor Program
Julianna Sowash, Oregon Executive M.B.A.
Paul Swangard, James H. Warsaw Sports Marketing Center
Randy Swangard, Lundquist Center for Entrepreneurship
Message from the Dean
1 Beyond Business as Usual
Features
4 Cover story
Write for Business
Today more than ever, the ability to write and communicate effectively translates into
effective leadership and business success.
8 Where science and Business meet
An interdisciplinary program spearheaded by the college teams scientific creativity with
business brainpower.
10 an Insider advantage?
Associate Professor Steve Matsunaga’s research sheds light on an insider stock trading
practice.
Profiles in Success
11 of forest grove and timberland
Associate Professor Nagesh Murthy explores end-of-life product management options for
balancing profitability and sustainability.
12 auto Biography: a drive to succeed
Barbara Nelson pursued her dream of owning her own business. Now she is helping others
do the same.
13 360 degrees to eugene
Dan Hollingshead is back in his hometown, dispensing advice and shoring up a new
business opportunity.
Centers
Leadership and Communication Center
Lundquist Center for Entrepreneurship
James H. Warsaw Sports Marketing Center
Securities Analysis Center
Center for Sustainable Business Practices
uo Business
Editor: Jim Engelhardt
Designer: Katherine Getta
Contributing Writers: Laurie Gerloff,
Susie Huffschmidt, Melissa Jones, Tracy Ilene Miller,
Don Robinson, Michael Tevlin, Ellen Wojahn
Photographers: John Bauguess, Jack Liu,
David Loveall, Michael McDermott
Printing: IP Koke Printing
UO Business is a publication for alumni and friends of the
Charles H. Lundquist College of Business at the University of
Oregon. This magazine is published biannually by the Office
of External Affairs, University of Oregon, 1208 University of
Oregon, Eugene, OR 97403-1208. (541) 346-3370, FAX (541)
346-3338, www.lcb.uoregon.edu.
The University of Oregon is an equal-opportunity, affirmativeaction
institution committed to cultural diversity and compliance
with the Americans with Disabilities Act. This publication will be
made available in accessible formats upon request.
© 2008 University of Oregon EX-691
Printed on Recycled Stock.