Radiah Noor Ahmed.pdf - of DSpace - BRAC University
Radiah Noor Ahmed.pdf - of DSpace - BRAC University
Radiah Noor Ahmed.pdf - of DSpace - BRAC University
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1.2 Objective<br />
I have divided the objective <strong>of</strong> this report in to two parts. One is general and the other is more<br />
specific.<br />
1.2.1 General Objective .<br />
As the report is a mandatory requirement for a BBA student and a part <strong>of</strong> the internship program<br />
therefore the general objective is to know about HSBC, its history, its product and different<br />
branches in Bangladesh, the activities <strong>of</strong> the different departments <strong>of</strong> HSBC in Bangladesh. The<br />
practical<br />
experiences which I have gained during my internship period have broadened my<br />
objective to go further and prepare a report on the CSR activities <strong>of</strong> HSBC Bangladesh.<br />
1.2.2 Specific Objective<br />
More specific objectives <strong>of</strong> the<br />
report are:<br />
• to know whether the employees are aware <strong>of</strong> the CSR activities that the marketing<br />
department is doing.<br />
• to know in what extent the employees are involved in the activities <strong>of</strong> corporate<br />
sustainability done by the bank.<br />
• to know whether the activities are helping the society as a whole<br />
• to<br />
make a comparison between the CSR activities <strong>of</strong> Dutch Bangla Bank and HSBC<br />
• to make recommendations<br />
.<br />
9
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