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SPECIAL DE
When it comes to
diamond tools and
equipment, there’s
always something new
at US Diteq.
Text: Jim Parsons • Foto: Diteq
Dan Steiner, President of Diteq.
28 PDi • Is s u e 1 - 2009 • Fe b - Ma r c h
Diteq president Dan Steiner readily admits that his
company is not the biggest manufacturer in the diamond
tools and equipment business. But if a construction or
demolition contractor is looking for a specific tool to fit a
specific need, chances are Diteq has it.
“We’re trying to put our mark on the industry by being
a one-stop shop for filling a lot of niches,” says Steiner.
“When people buy one type of product from us, they often
find that we have other tools and equipment that they’re
looking for.”
More then two centuries of experience
Such a broad product range is rather remarkable considering
that the company, with 35 employees, has been in existence
for only six years. Yet despite its relative youth, Diteq’s core
management team has more than two centuries of combined
industry experience.
“Though our beginnings are rather humble, our experience
has helped us grow quickly,” says Steiner, who joined
DITEQ in 2005 after spending more than 30 years at
Husqvarna. “We have a good understanding of what contractors
look for in tools and equipment, and the resources
to quickly roll out new products or refine existing ones to
meet those requirements.”
The depth and breadth of experience has enabled DITEQ
to identify and forge strategic alliances with other manu-
facturers
around
the globe.
Among the
company’s
key partners are
Shibuya, Dustless Technology,
Keyang, Powers Fasteners,
Subaru, and EMAK. The
alliances provide production resources that complement
Diteq’s US based light manufacturing and warehouse capabilities,
which include its headquarters 1,400m 2 facility in
Lees Summit, Missouri and a 2,300m 2 facility in Anaheim,
California.
Another advantage of Diteq’s niche philosophy is that it
creates a wider range of opportunities to reach prospective
buyers. Distributors range from the traditional channels of
concrete equipment and supply dealers, rental distributors,
and specialty trade suppliers to hardware stores and fire and
rescue supply houses. Diteq also sells directly to Concrete
Sawing and Drilling Association members.
“We try to be as discriminating as our customers when it
comes to selecting quality tools to offer,” says Steiner. “That’s
why we work only with partners who have a proven commitment
to quality manufacturing. As a result, customers
aren’t left wondering whether a product will meet a par-