The workshop in brief - PRO INNO Europe

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• Technology licensing. Internal ventures and incubators in different areas (healthcare; lifestyle; technology) • Creative Conversion Factory: Open Innovation Incubator Initiative for turning ideas into products. Key success factors are to foster user involvement and to encourage sharing of facilities, services and expertise. Open innovation systems require new forms of cooperation including e.g. new approaches for innovation management or new business models to create value. Pascal Cools (Flanders District of Creativity) presented the Flanders District of Creativity as a successful policy example to foster a regional innovation culture. Most important target groups to create an open innovation culture are companies, education and the general public. Beside a positive awareness and positive attitude towards new technologies, measures are needed to foster creativity of companies, but also creative skills via education. Moreover entrepreneurship should be encouraged within all target groups: Target group Technology Creativity Entrepreneurship Companies - Up-to date with new technologies - Know where to source new technologies Education - Uses new technology in teaching General public - Let children experience new technologies - Interested in (new) technology - Aware of possibilities - Convinced of necessity of creativity - Professionalise creativity - Looks for new answers - Teaches creativity skills - Convinced everyone can get ideas - Convinced of need to be creative & change - Allow trial & error - Encourage entrepreneurship of employees - Has good balance between knowledge & doing - Promotes being entrepreneurial - Showing “ownership” - Prepared to take more risks or is more positive to risk-taking people To address the general public as key target group, one mean are media and television. In Belgium an interesting approach has been developed with the show “De Bedenkers”. The programme shows the journey of an idea to a product on the market, within the format of a competition. The show regarding inventions and ideas can be viewed by the whole family. The programme is supported by government and is broadcasted on a public channel. 06.10.2008 Page 20 of 34 INNO-Views WS 04 Output final
Until now 11 ‘inventors’ have found a commercial partner or have set up a business based on their idea. The programme is seen to be very useful to stimulate creativity and offer inventors of every kind and background the opportunity to share their idea or invention with others. Viewer ratings show the success to address the general public: Almost 3 million of Flemish population have seen at least 1x15 minutes, i.e. 51 % of total population. Especially women & young viewers stated to be stimulated by the programme to be creative. The design of similar programmes has to consider, that viewers find in-depth information as “boring”, and they want more “show, humour and drama”. To address a big audience, information about innovation, technology, entrepreneurship has to be limited. Creativity and innovation professionals were often criticising the lack of breakthrough innovations amongst the inventions. Therefore the right expectations have to be set with policy makers funding such a programme and with the professional world. It is useful to complement this programme with additional measures (“spin-offs”), like e.g. items on IPR & journey from idea to realty in news programmes, items on innovations in children’s programmes, articles on candidates in newspapers, on-line content with contest or a contest at schools etc. Jack Lang (University of Cambridge) presented the basic driving factors behind the “Cambridge Phenomenon” in order to create a supportive climate for innovation. Cambridge is one of the most successful European high tech clusters, with about 1500 companies over $20Bn in value created and attracting over 8% of EU VC investment. The underlying assumption is, that people want to be entrepreneurs, but are often stopped by the system. Governments may stop innovation rather than encourage it by misguided actions. It is essential to recognise that innovation and entrepreneurship are driven by people. A positive innovation climate takes into account the needs of entrepreneurs and reduces the risks, e.g. by providing security in case of failure (sabbaticals, part time appointments, spin outs, in-house incubators, “intrepreneurs”). Esteem and positive attitudes towards entrepreneurship play a crucial role. The advantages of becoming an entrepreneur like e.g. personal growth, prospect of personal wealth etc. have to be accepted. 06.10.2008 Page 21 of 34 INNO-Views WS 04 Output final
Page 1 and 2: INNO-Views Policy Workshop Innovati
Page 3 and 4: Introduction and background The deb
Page 5 and 6: attitudes and different ways of thi
Page 7 and 8: The importance of creative environm
Page 9 and 10: The workshop in brief Session 1: Se
Page 11 and 12: analyse the barriers to innovation
Page 13 and 14: Tradition and historical background
Page 15 and 16: Important is a culture of permittin
Page 17 and 18: • To pragmatically support the gl
Page 19: In order to foster creativity, unce
Page 23 and 24: practices and processes, as well as
Page 25 and 26: Activities are market oriented, bas
Page 27 and 28: approach of Innovation C.I.R.C.U.S
Page 29 and 30: give impetus for new female figures
Page 31 and 32: Session 5: Policy conclusions & clo
Page 33 and 34: Angela Pugh, Greater London Enterpr

The workshop in brief - PRO INNO Europe

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