The workshop in brief - PRO INNO Europe

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use of internal & external innovation networks. Their culture allows systematic generation of ideas and realization of a high transfer rate from development projects into successful products. Innovation culture at regional and local level - Creative cities Dynamic regional innovation systems are essential to stimulate knowledge creation and learning. An environment is required that enables the flow of knowledge, ideas and learning in order to drive innovation, entrepreneurship and growth. The environment is made up of “hard” factors (such as infrastructure and access to capital) as well as of “soft” factors, c.f. the theories of Richard Florida on the creative class, creative cities and the “3T’s”: technology, talent and tolerance. A sustainable development of a regional innovation system is thereby only possible by developing on ‘installed base’, building on regional strengths and opportunities, mastering complexity and creating more value on intangibles and by offering experiences. One key success factor is to foster creativity (e.g. “Design Connection Brainport”). Further success factors include involvement of regional stakeholders and building trust amongst government, private sector and academia, leadership as well as thriving enriching and self empowering communities where people help and encourage each other. Support towards regional innovation systems should focus on the facilitation of open innovation, supporting interaction between research partners, business and customers in order to create benefits for people: � Regional innovation systems may benefit from the local talent pool and cost efficient R&D through open labs, facilities & services provided by open innovation centres. � To foster user involvement and customer intimacy by pilots and trials may help for success in marketplace. � Stimulating start-ups, venturing and entrepreneurship and promoting creative industries are essential for growth and jobs. � Innovation vouchers are seen to be an effective solution to exploit existing expertise in the region with view of R&D expertise as well as advice and services towards SMES. Their use should not be limited, but should be flexible to cover companies’ needs e.g. by business to business support to foster experience exchange. 06.10.2008 Page 6 of 34 INNO-Views WS 04 Output final
The importance of creative environments and city regions as global nodes and “dynamic growth engines” increases in the context of a knowledge based economy. Visions with holistic and long-term approaches for cities and regions are needed to “update” old industrial towns and attract visionary people. Creative, successful regions are characterised by tolerance and openness, diversity of people, skills, activities and sectors. Communication platforms can be used as source of creativity and innovation. Incentives also with view of e.g. cultural life or life quality play a major role to create a “creative city region”. Involving the public – the role of public events and media Barriers of fears can be diminished through information and involvement. Public campaigns generating curiosity and encouragement to participate in innovation processes should be activated to exploit existing potentials. Political and professional levels should recognise public involvement as a necessity for enhancing innovative cultures in Europe. Public events and workshops like Innovation C.I.R.C.U.S involving all levels of innovators and promoting public-private innovation partnerships help to facilitate the exploration of experiences and attitudes towards creativity, promote new constellations of collaboration and enhance inventiveness within and across different groups of stakeholders. Competitions and events, but also the use of media like TV and games help to raise public awareness of innovation. They may be used to change existing professional role models and the image of technical and scientific professions as well as to stimulate particularly women’s interest in science and technology. Popular media like TV or games have the potential to address also lower income groups, which measures like science days often can not do. Promoting innovation culture in Europe Two ideas of EC DG Enterprise to promote innovation culture were presented: 1) European Innovation Week based on the ideas of Innovation C.I.R.C.U.S in order to engage regions in innovation. 2) Existing approaches to foster a regional innovation culture and to mobilize communities, in particular young people, for innovation should be used and broadened. 06.10.2008 Page 7 of 34 INNO-Views WS 04 Output final
Page 1 and 2: INNO-Views Policy Workshop Innovati
Page 3 and 4: Introduction and background The deb
Page 5: attitudes and different ways of thi
Page 9 and 10: The workshop in brief Session 1: Se
Page 11 and 12: analyse the barriers to innovation
Page 13 and 14: Tradition and historical background
Page 15 and 16: Important is a culture of permittin
Page 17 and 18: • To pragmatically support the gl
Page 19 and 20: In order to foster creativity, unce
Page 21 and 22: Until now 11 ‘inventors’ have f
Page 23 and 24: practices and processes, as well as
Page 25 and 26: Activities are market oriented, bas
Page 27 and 28: approach of Innovation C.I.R.C.U.S
Page 29 and 30: give impetus for new female figures
Page 31 and 32: Session 5: Policy conclusions & clo
Page 33 and 34: Angela Pugh, Greater London Enterpr

The workshop in brief - PRO INNO Europe

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