WHO Good Governance for Medicines programme: an innovative ...

6. Focus on the culture of the institutions, as much as on enhancing systems by integrating
integrity and moral leadership in all affairs.
• Corruption is generally accepted to be a moral issue and any initiative aimed at tackling corruption
needs to have a moral and ethical framework.
• Improving only the systems and procedures will not be sufficient and needs to be complemented
by the promotion of individual and institutional integrity
• Moral values and ethical principles can sometimes be perceived as conceptual and their concrete
application in every day life is not always easy to grasp. This is the reason why the GGM
programme frames integrity and moral leadership as broadly applicable cross-cutting issues and
incorporates the promotion of ethics and values in training as a broadly relevant issue (introduced
in all training session, rather than taught as a separate module).
• The development or revision of a code of conduct is also a helpful tool to highlight norms that
need to be applied.
• Communication and advocacy campaigns are also needed to promote individual and institutional
integrity, and involve the public.
7. Develop a sound and comprehensive communications and advocacy strategy with clear
messages.
• With the help of communications experts identify your target audiences and develop clear
communications messages for each. Target audiences can include high-level officials, MOH and
MRA staff/professionals, and also the general public.
• Brief MOH and MRA staff on the GGM programme from the beginning through for example
seminars, workshops, intranet or newsletters.
• Make use of advocacy and education materials such as newsletters, radio jingles, posters, and
others.
• Reach out to the media to ensure coverage of GGM issues and activities.
• Celebrate International Anti-Corruption Day, held every year on 9 December.
23