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A Universe of opportUnity for every Child - Austin ISD

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C o M M U n i t y Build strong partnerships with parents and the community<br />

at the classroom, campus, and district levels.<br />

27<br />

To the school Grounds and Beyond...<br />

Welcome to our school!<br />

That’s a greeting rich in promise, and<br />

one that A<strong>ISD</strong> is serious about. Because<br />

public schools belong to the community,<br />

A<strong>ISD</strong> is committed to providing<br />

exemplary service, engaging citizens<br />

in District leadership and decisionmaking,<br />

and <strong>of</strong>fering a warm smile to<br />

<strong>every</strong>one who visits an <strong>Austin</strong> campus.<br />

customer service initiative<br />

A<strong>ISD</strong> has made significant strides<br />

toward becoming a school district that<br />

not only provides an exceptional education<br />

<strong>for</strong> all students, but also provides<br />

excellent customer service. Since its<br />

inception in 2003, <strong>Austin</strong> schools have<br />

worked toward providing exceptional<br />

customer service to all customers –<br />

internal and external.<br />

A major component <strong>of</strong> ensuring high<br />

student achievement is establishing a<br />

learning environment in which visitors<br />

feel welcomed and valued; and that’s<br />

why the <strong>Austin</strong> Association <strong>of</strong> Public<br />

School Administrators, along with representatives<br />

<strong>of</strong> Education <strong>Austin</strong> and<br />

A<strong>ISD</strong>’s District Ombudsman, have created<br />

new Standards <strong>of</strong> Customer Service.<br />

The standards will be distributed to<br />

<strong>every</strong> employee and Staff training will be<br />

available during the 2007-08 school year.<br />

Our pledge is that, when you – as<br />

a parent, visitor, school partner, or<br />

employee – interact with an A<strong>ISD</strong> staff<br />

member, you can expect our very best.<br />

During 2006-2007, “Mystery Callers<br />

and Visitors” also contacted <strong>every</strong> A<strong>ISD</strong><br />

campus and Central Office area to gauge<br />

the level <strong>of</strong> customer service. Each principal<br />

and Central Office Administrator<br />

received feedback specific to his or her<br />

campus or department.<br />

As part <strong>of</strong> its Customer Service<br />

Initiative, the District began the RAVE<br />

(Recognizing All Valuable Employees)<br />

program which provides an opportunity<br />

<strong>for</strong> individuals to nominate employees<br />

who personally make each customer feel<br />

welcomed and valued. RAVE continues<br />

to be a highly successful way to recognize<br />

and reward employees who provide<br />

exceptional customer service. Last<br />

school year, more than 180 employees<br />

were recognized <strong>for</strong> their outstanding<br />

customer service. Nominations can be<br />

made on the A<strong>ISD</strong> website, http://www.<br />

austinisd.org/inside/customerservice/<br />

rave.phtml. Each recipient receives an<br />

award and recognition.<br />

A<strong>ISD</strong> also kicked <strong>of</strong>f the next phase <strong>of</strong><br />

the customer service initiative with the<br />

A<strong>ISD</strong> CARES campaign. CARES is an<br />

acronym <strong>for</strong>: COURTEOUS (treating<br />

customers with courtesy), ATTENTIVE<br />

(active listening), RESPECTFUL<br />

(being respectful <strong>of</strong> all customers),<br />

EMPATHETIC (listening with empathy),<br />

and SENSITIVE (being sensitive<br />

to our customer’s needs), the qualities<br />

each employee displays when interacting<br />

with customers.<br />

Customer service training, Unlocking<br />

Sensational Service, is now available<br />

upon request. Its purpose is to introduce<br />

customer service concepts to<br />

participants, providing them with the<br />

tools necessary to excellent customer<br />

service in all customer interactions.<br />

A Customer Service DVD is also available<br />

and has been distributed to all<br />

campus principals and Central Office<br />

Administrators <strong>for</strong> staff training.

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