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In recent years, <strong>Madrid</strong> has become a hub of ongoing research and<br />

experimentation. Unlike other large capitals and traditional nerve centres, the<br />

city stands out for its desire to excel and innovate through dialogue between<br />

residents and their environment.<br />

In this remarkable context, <strong>IED</strong> has positioned itself as one of the institutions of<br />

excellence in the area of design, both because of its teaching facet and because<br />

of active presence in the life of the city. The relationships maintained with the<br />

most influential business, the commitment to experimentation and, above all, the<br />

constant refinement of its own vision reaffirm <strong>IED</strong> <strong>Madrid</strong> as an essential point of<br />

reference in the areas of design and communication.<br />

As a result of these circumstances arose the creation of European Design Labs, a<br />

project that breaks traditional boundaries in education and poses a true revolution<br />

in learning methods. Students are able to learn within the culture of the project<br />

and they acquire knowledge of new working models and operating guidelines<br />

that will govern the market in the future. These new professionals are capable<br />

of interacting with context in a much broader manner, in order to anticipate<br />

scenarios and create much more precise knowledge maps that are better suited<br />

to a new reality that we are already catching glimpses of today.

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