trans - IED Madrid

project description
Scroll is a tool that aims to open up new doors to creativity for users
and make them aware of the richness off their creative processes. By
using it, it will be possible to collect and store the different sources of
inspiration necessary to develop a project. It also contains a method
that helps user generate innovative concepts quickly. The system
structures and classifies ideas, drawings, images, videos, texts and
all of the information captured by users, thus enabling users to
travel through time and through their own thoughts. It is directed at
designers, architects, musicians, writers... and at any individual or group
interested in exploring new creative techniques.
biography
Marco Antonio Guadarrama was
born in Mexico in 1983. In 2005,
he graduated as an Industrial
Designer from the Iberoamerican
University of Mexico City.
This year, the magazine Picnic
granted him the recognition of
“outstanding student” for his
academic performance. He worked
at the design studio Esrawe Diseño
in Mexico City, where he directed
interior design projects and
developed projects for companies
such as 3M and Berol. A founding
member of the studio Pes Design, he
has received various distinctions
for his professional career,
including the award Premio Quórum
2007 in the category of consumer
products. Marco Antonio won the
Vitra scholarship for European
Design Labs 08.