WORLDWIDE - Reportero Industrial

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Serving the Mexican manufacturing and processing industries monthly since 1980, RIM’s readers fi nd the widest array of industrial products and services available in Mexico. 12 REPORTERO INDUSTRIAL MEXICANO 2007 RATES & DATA Do not miss advertising in RIM’s special annual edition of the <strong>Industrial</strong> Buyer’s Directory, the sourcing guide for Mexican manufacturing and processing companies. Issue closes August 17th 2007 for October circulation. www.reporteroindustrial.com www.worldindustrialreporter.com Direct Request Subscribers Two Years 6% ADVERTISING RATES Black & White Display Rates 7x10 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 2 Page Tab Spread 2 Page Spread Horiz. Tab Spread Tabloid Page $4,490 $3,340 $2,740 $2,140 $1,490 $12,570 $7,690 $7,290 $6,890 $4,280 $3,170 $2,640 $2,040 $1,440 $11,980 $7,340 $6,980 $6,570 $4,140 $3,060 $2,550 $1,970 $1,380 $11,590 $7,090 $6,770 $6,360 $3,990 $2,950 $2,440 $1,940 $1,340 $11,170 $6,840 $6,490 $6,140 Breakdown By Job Title 38.2% Corporate & Plant Mgmt. $3,890 $2,880 $2,370 $1,850 $1,290 $10,890 $6,670 $6,340 $5,970 30.3% Production / Maintenance $3,770 $2,790 $2,340 $1,790 $1,250 $10,560 $6,460 $6,150 $5,790 22.0% GEOGRAPHICAL BREAKDOWN - BY STATE Total Mexican Circulation 26,041 Mexico BPA ACT% BPA ACT% BPA ACT% BPA ACT% Aguascalientes 315 1.2% Durango 269 1.0% Nayarit 52 0.2% Sonora 472 1.8% Baja California 782 3.0% Edo. De México 4,127 15.8% Nuevo León 3,026 11.6% Tabasco 103 0.4% Campeche 68 0.3% Guanajuato 1,064 4.1% Oaxaca 113 0.4% Tamaulipas 654 2.5% Chiapas 95 0.4% Guerrero 101 0.4% Puebla 981 3.8% Tlaxcala 196 0.8% Chihuahua 958 3.7% Hidalgo 295 1.1% Querétaro 896 3.4% Veracruz 649 2.5% Coahuila 909 3.5% Jalisco 2,167 8.3% Quintana Roo 54 0.2% Yucatán 321 1.2% Colima 82 0.3% Michoacán 353 1.4% San Luis Potosí 536 2.1% Zacatecas 76 0.3% Distrito Federal 5,819 22.3% Morelos 281 1.1% Sinaloa 227 0.9% Grand Total 26,041 100.0% CIRCULATION BREAKDOWN Chemical Industries One Year 94% Chemicals, petrochemicals, hydrocarbon processing, synthetics, fertilizers, paints, pharmaceuticals, cosmetics, plastics & rubber Processing Industries Cement, glass, paper, pulp, textile and leather Food Industries Sugar mills, edible oils, beverage industries, dairy, confectioneries, cereals, coffee, meat, fi sh, produce Total Processing Metalworking Manufacturing of metal products, ships, railway equipment, trucks, cars, cycles, aircraft, tools, hardware, stampings, wire products, machine tools, electrical/electronic equipment manufacturing, misc. machinery, appliances Total Metalworking Construction companies, design, architecture & engineering Mining, quarrying, crude petroleum, natural gas, lumber & wood working Public utilities, government, transportation, communications, health care, professional services Agents, representatives, distributors, importers of industrial equipment, supplies & materials Total Purchasing / Sales 9.5% Engineering $3,650 $2,740 $2,240 $1,740 $1,190 $10,220 $6,260 $5,950 $5,640 45% 40% 35% 30% 25% 20% 15% 10% 1X 3X 6X 9X 12X 18X 24X 36X COLOR RATES Standard 4A Matched Color 4 Color Process 5% 0% 3,329 12.8% 2,622 10.1% 2,858 11.0% 8,809 33.8% 8,999 34.6% 604 2.3% 521 2.0% 2,902 11.1% 4,206 16.2% 26,041 100% $3,550 $2,640 $2,160 $1,680 $1,170 $9,940 $6,090 $5,790 $5,450 Tabloid Spread Page Page $610 $740 $480 $440 $690 $560 $610 $480 $1,200 $1,590 $1,200 $1,080
14 CHINA INDUSTRIAL REPORTER 2007 RATES & DATA China <strong>Industrial</strong> Reporter is printed and published monthly in Chinese, from Hong Kong, serving the growing needs of manufacturing and processing industries in Mainland China and Taiwan. An alliance between B2Bportales and Ringier Trade Publishing, providing access to China Spread Page Standard Size: 20 7/8” (W) x 15 3/8” (H) / Trim Size: 20 7/8” (W) x 15 3/8” (H) Bleed Size: 22 3/32” (W) x 16 13/32” (H) / Trim Size: 21 15/16” (W) x 16 5/32” (H). Please add extra 1/8” on each side for bleeding. Tabloid Page (Full Page) Standard Size: 10 1/16” (W) x 15 3/8” (H) / Trim Size: 10 1/16” (W) x 15 3/8” (H) Bleed Size: 11 3/16” (W) x 16 3/8” (H) / Trim Size: 10 15/16” (W) x 16 1/8” (H). Please add extra 1/8” on each side for bleeding. 1/2 Tabloid Page Vertical Standard Size: : 4 15/16” (W) x 15 3/8” (H) / Trim Size: 4 15/16” (W) x 15 3/8” (H) Bleed Size: 5 9/16” (W) x 16 3/8” (H) / Trim Size: 5 5/16” (W) x 16 1/8” (H). Please add extra 1/8” on each side for bleeding. 1/2 Tabloid Page Horizontal Standard Size: 10 1/6” (W) x 7 9/16” (H) / Trim Size: 10 1/6” (W) x 7 9/16” (H) Bleed Size: 11 3/16” (W) x 8 5/16” (H) / Trim Size: 10 15/16” (W) x 8 1/16” (H). Please add extra 1/8” on each side for bleeding. 1/3 Tabloid Page Vertical Standard Size: : 3 3/16” (W) x 15 3/8” (H) / Trim Size: 3 3/16” (W) x 15 3/8” (H) 1/3 Tabloid Page Horizontal Standard Size: 10 1/16” (W) x 4 15/16” (H) / Trim Size: 10 1/16” (W) x 4 15/16” 1/3 Tabloid Page Square Standard Size: 6 5/8” (W) x 6 5/8” (H) / Trim Size: 6 5/8” (W) x 6 5/8” (H) 1/4 Tabloid Page Standard Size: 4 15/16” (W) x 7 9/16” (H) / Trim Size: 4 15/16” (W) x 7 9/16” (H) 1/9 Tabloid Page Standard Size: 3 3/16” (W) x 4 15/16” (H) / Trim Size: 3 3/16” (W) x 4 15/16” (H) * Films: 175 screen lines, positive & emulsion down * Electronic fi le: JPEG format, the resolution should not be less than 300 dpi & in actual size of the ad. www.reporteroindustrial.com www.worldindustrialreporter.com GEOGRAPHICAL BREAKDOWN - BY STATE Total Chinese Circulation 35,775 BPA ACT% BPA ACT% BPA ACT% Beijing 2,120 6% Shanghai 3,945 11% Hong Kong 980 3% Chongqing 862 3% Shaanxi 691 2% Taiwan 1,145 3% Fujian 1,271 4% Sichuan 1,143 3% Guangdong 10,690 30% Tianjin 1,165 3% Jiangsu 4,490 13% Zhejiang 3,610 10% Liaoning 843 2% Rest of China 750 2% Shangdong 2,070 6% Total Mainland 33,650 94% Grand Total 35,775 100% INDUSTRY BREAKDOWN Machine Building and metalworking industries Mfg of machine tools and metalworking equipment Mfg of machinery e.g. rubber, plastics, food processing, packaging, etc. Mfg of construction equipment Mfg of transportation vehicles Mfg other machinery Mfg of conveyors, material handling systems Processing Industries Chemicals / cosmetics / paints / coatings / fertilizers / drugs 20 Cement / pulp / paper / glass Food products Beverages (alcoholic and non alcoholic) Plastics and rubber processing industries Petrochemical Primary metal industries Textiles Public utilities - water / gas / electricity Other processing industries Others Government / researchers / universities / consultants Agents / distributors / importer / dealers ADVERTISING RATES Black & White Display Rates Tabloid Standard Page 1/2 Page 1/3 Page 1/4 Page 1/9 Page 2-Page Tab Spread 2-Page Spread COLOR RATES Standard 4A 4 Color Process Transl./Ad Production 1X $4,120 $3,100 $2,270 $2,060 $1,660 $780 $6,180 $4,650 Tabloid Page Fraction $650 $590 $430 $1,330 $1,200 $950 $430 $360 $290 Breakdown By Job Title Corporate & Plant Mgmt. 3X $3,970 $2,950 $2,195 $1,985 $1,585 $730 $6,080 $4,550 76% Spread $1,100 $1,995 $750 6X $3,820 $2,800 $2,120 $1,910 $1,510 $680 $5,980 $4,450 24% Purchasing / Sales 12X % 36% 11 18 2 3 1 1 61% 20 5 13 6 4 3 2 3 3 2 3% 1 2 $3,670 $2,650 $2,045 $1,835 $1,435 $630 $5,880 $4,350 80% 70% 60% 50% 40% 30% 20% 10% 0%
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