WORLDWIDE - Reportero Industrial

14
CHINA INDUSTRIAL REPORTER
2007 RATES & DATA
China Industrial Reporter is printed and published
monthly in Chinese, from Hong Kong, serving the
growing needs of manufacturing and processing
industries in Mainland China and Taiwan.
An alliance between
B2Bportales
and Ringier
Trade Publishing,
providing access
to China
Spread Page
Standard Size: 20 7/8” (W) x 15 3/8” (H) / Trim Size: 20 7/8” (W) x 15 3/8” (H)
Bleed Size: 22 3/32” (W) x 16 13/32” (H) / Trim Size: 21 15/16” (W) x 16 5/32” (H).
Please add extra 1/8” on each side for bleeding.
Tabloid Page (Full Page)
Standard Size: 10 1/16” (W) x 15 3/8” (H) / Trim Size: 10 1/16” (W) x 15 3/8” (H)
Bleed Size: 11 3/16” (W) x 16 3/8” (H) / Trim Size: 10 15/16” (W) x 16 1/8” (H).
Please add extra 1/8” on each side for bleeding.
1/2 Tabloid Page Vertical
Standard Size: : 4 15/16” (W) x 15 3/8” (H) / Trim Size: 4 15/16” (W) x 15 3/8” (H)
Bleed Size: 5 9/16” (W) x 16 3/8” (H) / Trim Size: 5 5/16” (W) x 16 1/8” (H). Please
add extra 1/8” on each side for bleeding.
1/2 Tabloid Page Horizontal
Standard Size: 10 1/6” (W) x 7 9/16” (H) / Trim Size: 10 1/6” (W) x 7 9/16” (H)
Bleed Size: 11 3/16” (W) x 8 5/16” (H) / Trim Size: 10 15/16” (W) x 8 1/16” (H).
Please add extra 1/8” on each side for bleeding.
1/3 Tabloid Page Vertical
Standard Size: : 3 3/16” (W) x 15 3/8” (H) / Trim Size: 3 3/16” (W) x 15 3/8” (H)
1/3 Tabloid Page Horizontal
Standard Size: 10 1/16” (W) x 4 15/16” (H) / Trim Size: 10 1/16” (W) x 4 15/16”
1/3 Tabloid Page Square
Standard Size: 6 5/8” (W) x 6 5/8” (H) / Trim Size: 6 5/8” (W) x 6 5/8” (H)
1/4 Tabloid Page
Standard Size: 4 15/16” (W) x 7 9/16” (H) / Trim Size: 4 15/16” (W) x 7 9/16” (H)
1/9 Tabloid Page
Standard Size: 3 3/16” (W) x 4 15/16” (H) / Trim Size: 3 3/16” (W) x 4 15/16” (H)
* Films: 175 screen lines, positive & emulsion down
* Electronic fi le: JPEG format, the resolution should not be less than 300 dpi
& in actual size of the ad.
www.reporteroindustrial.com
www.worldindustrialreporter.com
GEOGRAPHICAL BREAKDOWN - BY STATE
Total Chinese Circulation 35,775
BPA ACT%
BPA ACT%
BPA ACT%
Beijing 2,120 6% Shanghai 3,945 11% Hong Kong 980 3%
Chongqing 862 3% Shaanxi 691 2% Taiwan 1,145 3%
Fujian 1,271 4% Sichuan 1,143 3%
Guangdong 10,690 30% Tianjin 1,165 3%
Jiangsu 4,490 13% Zhejiang 3,610 10%
Liaoning 843 2% Rest of China 750 2%
Shangdong 2,070 6% Total Mainland 33,650 94%
Grand Total 35,775 100%
INDUSTRY BREAKDOWN
Machine Building and metalworking industries
Mfg of machine tools and metalworking equipment
Mfg of machinery e.g. rubber, plastics, food processing, packaging, etc.
Mfg of construction equipment
Mfg of transportation vehicles
Mfg other machinery
Mfg of conveyors, material handling systems
Processing Industries
Chemicals / cosmetics / paints / coatings / fertilizers / drugs 20
Cement / pulp / paper / glass
Food products
Beverages (alcoholic and non alcoholic)
Plastics and rubber processing industries
Petrochemical
Primary metal industries
Textiles
Public utilities - water / gas / electricity
Other processing industries
Others
Government / researchers / universities / consultants
Agents / distributors / importer / dealers
ADVERTISING RATES
Black & White Display Rates
Tabloid
Standard Page
1/2 Page
1/3 Page
1/4 Page
1/9 Page
2-Page Tab Spread
2-Page Spread
COLOR RATES
Standard 4A
4 Color Process
Transl./Ad Production
1X
$4,120
$3,100
$2,270
$2,060
$1,660
$780
$6,180
$4,650
Tabloid Page Fraction
$650 $590 $430
$1,330 $1,200 $950
$430 $360 $290
Breakdown By Job Title
Corporate
& Plant Mgmt.
3X
$3,970
$2,950
$2,195
$1,985
$1,585
$730
$6,080
$4,550
76%
Spread
$1,100
$1,995
$750
6X
$3,820
$2,800
$2,120
$1,910
$1,510
$680
$5,980
$4,450
24%
Purchasing / Sales
12X
%
36%
11
18
2
3
1
1
61%
20
5
13
6
4
3
2
3
3
2
3%
1
2
$3,670
$2,650
$2,045
$1,835
$1,435
$630
$5,880
$4,350
80%
70%
60%
50%
40%
30%
20%
10%
0%