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The Board is recommending a final dividend of 10 sen per share

The Board is recommending a final dividend of 10 sen per share

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Against a backdrop <strong>of</strong> war in Iraq and the outbreak <strong>of</strong> SARS, the<br />

Malaysian economy remained robust and grew at 5.2% in 2003.<br />

<strong>The</strong> vehicle industry however slipped back over the previous year<br />

mainly as a result <strong>of</strong> uncertainty regarding car prices after<br />

expected duty changes in January 2004 and the extent to which<br />

liberal<strong>is</strong>ation under AFTA would change pricing dynamics.<br />

<strong>The</strong> automotive market declined by 6.9% to 405,000 units in<br />

2003. However, within the total figure were some surpr<strong>is</strong>ing<br />

movements. <strong>The</strong> national car sales volume declined by 17%, with<br />

Proton being worst hit. <strong>The</strong> non-national brands sales soared by<br />

54% to 48,137 units as low cost Korean and Japanese models<br />

filled a price gap ever closer to the national car price segment.<br />

Th<strong>is</strong>, along with attractive financing plans, allowed the consumers<br />

a wider choice <strong>of</strong> vehicle.<br />

Mercedes-Benz<br />

2003 saw the first successful year <strong>of</strong> o<strong>per</strong>ation <strong>of</strong> DaimlerChrysler<br />

Malaysia (“DCM”), the new wholesale and d<strong>is</strong>tribution company<br />

for Mercedes-Benz in Malaysia in which the Group holds a 49%<br />

<strong>share</strong>holding, albeit with limited rights. Cycle & Carriage Bintang<br />

Berhad assumed its role as the largest retailer <strong>of</strong> Mercedes-Benz<br />

vehicles through 5 newly establ<strong>is</strong>hed dealerships. Full year retail<br />

sales <strong>of</strong> 1,370 units repre<strong>sen</strong>ted a solid <strong>per</strong>formance in a difficult<br />

market. However competition from other luxury makes and<br />

the parallel importers put margins under pressure in the second<br />

half <strong>of</strong> the year. <strong>The</strong> Company ended the year with a healthy<br />

stock position.<br />

Managing Director’s Review<br />

Commercial vehicle sales were affected by a lack <strong>of</strong> new product<br />

in the early part <strong>of</strong> the year. Despite th<strong>is</strong> however, an overhang <strong>of</strong><br />

bus chass<strong>is</strong> from 2002 resulted in a sales volume <strong>of</strong> 183 units.<br />

Stock has now been reduced to normal levels.<br />

After sales <strong>per</strong>formance was sat<strong>is</strong>factory with labour and parts<br />

margins ahead <strong>of</strong> budget. <strong>The</strong> focus in 2004 <strong>is</strong> to improve levels<br />

<strong>of</strong> customer service and relationship management, both <strong>of</strong> which<br />

will contribute to long term growth in earnings.<br />

A refurb<strong>is</strong>hment programme for the Mercedes-Benz retail facilities<br />

in line with global standards commenced during the year with<br />

Ipoh Motors redevelopment completed in early 2004. Further<br />

investment in the remainder <strong>of</strong> the Company’s dealerships will<br />

be made during 2004 and 2005 to reach the standards set out<br />

by DCM.<br />

<strong>The</strong> focus in 2004 <strong>is</strong> to continue to strengthen the management<br />

skills and customer service levels across the Mercedes-Benz<br />

dealership o<strong>per</strong>ations whilst developing world class facilities<br />

from which to continue to grow sales revenues.<br />

22<br />

Cycle & Carriage Bintang Berhad<br />

Annual Report 2003

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