Tavi I: bazrebis urTierTdamokidebuleba, moTxovna, miwodeba

g. SegiZliaT SesTavazoT nebismieri sxva nabiji, romlis gadadgma kaxas an
giorgis biznesis momgebianobas gazrdis? (maT SeiZleba scadon gayidvis
moculobis gazrda reklamiT an ukeTesi momsaxurebiT _ sufTa tualetebiT,
ufaso yaviT da sxv. magram amgvari strategiebi ZviradRirebulia da SeiZleba
konkurentebmac mibaZon.)
d. kaxasa da giorgis TvalTsazrisiT fasis Semcirebis SemTxvevaSi orive meti
benzinis gayidvas elis imis miuxedavad, Seamcireben Tu gazrdian fass maTi
konkurentebi. Tumca, erToblivad, saukeTeso gamosavali maTTvis erTnairi,
SedarebiT maRali fasis dawesebaze SeTanxmebaa. (gasaTvaliswinebelia SiSi,
rom qalaqSi viRac sxva gaxsnis axal benzingasamarT sadgurs da benzinis
fasi gzatkecilis mimdebare uaxloes sadgurebSi SezRudavs maT mier
dawesebul fass). bevri qveynis momxmarebelTa sabednierod, amgvari faruli
SeTanxmebebi akrZalulia. Tumca, Zalian Znelia amgvari SeTanxmebis aRmoCena
da damtkiceba, Tu gaviTvaliswinebT, rom is farulia.
5. ese _ moswavleebs sTxoveT Seafason moswavlis wignSi mocemuli debuleba
orgverdian narkvevSi.
6 damatebiTi sakiTxavi _ sabazro struqturis oTxi modelis magaliTi.
moswavleebi kiTxuloben da msjeloben aRniSnuli masalis Sesaxeb.
Tavi V: mdgradoba bazarze
23. ra xdeba realur bazarze
Sesavali
bazris mkacri kanonebi mewarmeebs mSvidad yofnis saSualebas ar aZlevs.
nebismieri mewarmisaTvis bazarze sasurveli mdgomareobaa mdgradi arseboba da
dargSi mniSvnelovani sabazro wilis mopoveba. bizness bazarze warmatebis
miRweva mxolod erTguli klientebis saSualebiT SeuZlia.
mizani
realuri sabazro urTierTobebis, SesaZleblobebis da safrTxeebis gaazreba.
bazris analizis, biznesis mdgradobis ganWvretis, konkurenciis pirobebis,
monacemTa interpretaciis unarebis ganviTareba;
im pirobebis gansazRvra da analizi, romelic mewarmes bazris datovebas
aiZulebs.
informaciis gacnoba_damuSavebisa da gaanalizebis unaris gamomuSaveba.
cnebebi
mdgradoba bazarze;
bazris wili;
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