Laporan Tahunan 2011 - Commonwealth Bank

Pada tahun 2011, Jumlah Aset dalam Pengelolaan Commonwealth Bank
meningkat sebesar 9% mencapai Rp6,2 triliun pada akhir tahun.
Kondisi tersebut di atas sangat sesuai dengan model bisnis
yang dikembangkan oleh Commonwealth Bank Indonesia,
dimana sasaran utamanya adalah nasabah individu pada usia
produktif selain juga nasabah UKM yang berjumlah besar.
Wealth Management
Layanan Wealth Management merupakan produk unggulan
Bank sejak pertama kali didirikan di Indonesia. Kini Bank
terus mempertahankan posisinya sebagai penyedia layanan
Wealth Management terdepan serta distributor produk reksa
dana terkemuka.
Pada tahun 2011, jumlah Aset dalam Pengelolaan
Commonwealth Bank Indonesia meningkat sebesar
9% mencapai IDR6,2 triliun pada akhir tahun. Dengan
memberikan perhatian penuh atas kualitas pelayanan serta
kepuasan nasabah, Commonwealth Bank Indonesia berhasil
memperluas basis pelanggan layanan Wealth Management
hingga 30,5% dari tahun sebelumnya, dengan jumlah akun
mencapai 68.000 hingga akhir tahun 2011, meningkat dari
54.000 akun di tahun lalu.
Sementara itu, bisnis bancassurance meningkat bahkan
lebih pesat hingga 43%, dengan total polis sebanyak 2,741
yang telah diterbitkan sepanjang tahun 2011. Keberhasilan
ini ditopang oleh pemasaran yang kuat dan inisiatif penjualan
silang serta mulai dikenalnya brand Commonwealth Bank
Indonesia di Indonesia.
Retail Banking
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Commonwealth Bank Indonesia
Laporan Tahunan 2011
In 2011, the Bank’s Assets Under Management (AUM) grew by 9%,
amounting to more than IDR6.2 trillion by year’s end.
Bisnis Retail Banking Commonwealth Bank Indonesia juga
memiliki sasaran strategis terhadap masyarakat golongan
kelas menengah yang tumbuh pesat di Indonesia.
Those statistics bode well for Commonwealth Bank
Indonesia’s business model in Indonesia, in which most of
the Bank’s target markets are young and upwardly mobile
individuals in their most productive years, as well as smalland-medium-sized
businesses numbering in the millions.
Wealth Management
Wealth Management services has long been the mainstay
of Commonwealth Bank Indonesia ever since it first opened
for business in Indonesia. Today, the Bank continues
to maintain its leading position in Wealth Management
services as well as being the leading mutual fund product
distributor.
In 2011, the Bank’s Assets Under Management (AUM) grew
by 9%, amounting to more than IDR6.2 trillion by year’s
end. Intensifying the focus on both service quality and
customer satisfaction, the Bank successfully broadened
its Wealth Management services customer base by 30.5%
over that of the previous year, with over 68,000 accounts in
total by the end of 2011, up from 54,000 a year ago.
In the meantime, the bancassurance business has grown
even faster at 43%, to a total of 2,741 policies issued
throughout 2011. This success is attributable to the strong
marketing and cross-selling initiatives as well as to the
growing strength of the Commonwealth Bank Indonesia
brand.
Retail Banking
Commonwealth Bank Indonesia’s Retail Banking franchise
is also targeted strategically at the rapidly growing middle
class population in Indonesia.