anotacia winamdebare wigni warmoadgens saxelmZRvanelos ...
anotacia winamdebare wigni warmoadgens saxelmZRvanelos ...
anotacia winamdebare wigni warmoadgens saxelmZRvanelos ...
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SeiZleba metad mniSvnelovani ideebi da winadadebebi mogvawodon<br />
cvlilebebTan dakavSirebiT, rac saWiroa xelSekrulebis momzadebisTvis.<br />
maTi kontaqti profkavSiris wevrebTan da warmomadgenlebTan uzrunvelyofs<br />
cvlilebebis pirvelad informacias, rac molaparakebisas kavSiris<br />
wamomadgenlebma unda SemogvTavazon.<br />
Kkontraqtis Sesaxeb molaparakebebis dros profkavSiris<br />
SemTanxmeblebi saubroben “konkurenciuli xelfasis miRebaze”. es termini<br />
exeba msgavsi kontraqtis debulebebis arsebobas – kerZod, xelfasisa da<br />
sargeblis Sesaxeb – sxvadasxva kompaniebs Soris, raTa Tavidan aviciloT<br />
sasurveli SromiTi Rirebulebis upiratesoba meoreze. molaparakebebis<br />
modeli saSualebas aZlevs kavSirebs aCvenenon TavianT wevrebs, rom isini<br />
iReben anazRaurebas sxv TanamSromlebis msgavsad, romlebic asruleben<br />
msgavs samuSaos, da damsaqmebelebi darwmunebulni arian, rom maTi Sromis<br />
Rirebuleba konkurencias uwevs maT konkurentebs. sxva miRweuli SromiTi<br />
SeTanxmebebi, kerZod adgilobriv da regionalur doneze, did rols<br />
TamaSobs SromiTi xelSekrulebis pirobebis dadgenaSi.<br />
koleqtiuri molaparakebebis procesi<br />
1. momzadeba molaparakebebisTvis<br />
_________________________________<br />
• monacemTa Segroveba;<br />
• SeTanxmebis pirobebis dadgena.<br />
2. strategiebis SemuSaveba<br />
________________________________<br />
• xelmZRvanelobis winadadebebisa da dasaSvebi SezRudvebis ganxilva;<br />
• oponentebis miznebis ganxilva;<br />
• gaficvis gegmis SemuSaveba.<br />
3. molaparakebebis Catareba<br />
___________________________<br />
• gulwrfeli SeTanxmeba;<br />
• winadadebebis analizi;<br />
• SeTavazebebis gadawyveta;<br />
• SeTanxmebebis formatSi darCena.<br />
4. xelSekrulebis gaformeba<br />
____________________________<br />
• kontraqtis enis dadgena;<br />
• xelSekrulebis damtkiceba.<br />
gaficvebi – kanonieri moTxovnebi – lokautebi – gaficvis gadaadgilebebi –<br />
boikoti<br />
Mmolaparakebebis gundebi<br />
Cveulebriv TiToeul mxares eyoleba oTxi an eqvsi warmomadgeneli<br />
molaparakebis magidasTan. xelmZRvanelobis mTavari momlaparakebeli<br />
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