II Tomi-II Kari

sasamarTlo praqtikabul farmacevtebs ukrZalavda receptiT gamosaweri medikamentebis fasebisreklamas. olqis sasamarTlom kanoni baTilad gamoacxada da apelantebsmisi gamoyeneba aukrZala. virjiniis Statis farmacevtTa sabWomolqis sasamarTlos gadawyvetileba SeerTebuli Statebis uzenaes sasamarTloSigaasaCivra.uzenaesi sasamarTlos gadawyvetileba: olqis sasamarTlos gadawyvetilebaZalaSi darCa.sasamarTlos mosazreba warmoadgina mosamarTle blekmanma: mosar-Cle-apelanti am saqmeSi asaCivrebda virjiniis Statis kanons, romlismixedviTac, licenzirebuli farmacevti damnaSaved CaiTvleba, Tu igi `(3)pirdapir an arapirdapir, nebismieri formiT gamoaqveynebs, popularizaciasmoaxdens an reklamas gauwevs receptiT misaRebi medikamentisfass, Rirebulebas an masze fasdaklebas.~ olqis sasamarTlom kanonis zemoaRniSnulinorma baTilad gamoacxada da virjiniis Statis farmacevtTasabWos misi gamoyeneba aukrZala.am saqmeSi mosarCleebi arian kerZo pirebi, romelTa mkurnalobasaceqimis mier receptiT gamosaweri medikamentis regularulad miReba sWirdeba.saqmeSi mosarCleebad gamodian arasamTavrebo organizaciebic. mosarCleebidaoben, rom pirveli Sesworeba maT uflebas aZlevs, miiRonama Tu im medikamentis Sesaxeb is informacia, romlis gavrcelebac farmacevtebssurT reklamis an raime sxva formiT.udavoa, rom aseTi informacia mniSvnelovania. gansakuTrebiT maSin,rodesac cnobilia, rom virjiniis sxvadasxva qalaqSi erTsa da imave medikamentsgansxvavebuli fasi aqvs.am saqmeSi Semdeg kiTxvaze unda gaeces pasuxi: aris Tu ara gamoxatva,romlis erTaderTi mizanicaa komerciuli garigebis dadeba, imdenad moklebuliideebis komunikciasa da gadmocemas, rom igi ar sargeblobs konstituciuridacviT? Cven am kiTxvaze uaryofiTad vpasuxobT.sityvis Tavisufleba Tavis TavSi moicavs pirs, romelsac surviliaqvs, isaubros. Tumca, sadac saubris msurveli arsebobs (rogorc, magaliTad,am saqmeSi), maSin dacvis meqanizmebi vrceldeba rogorc gavrcelebulinformaciaze, aseve mis wyarozec da mis mimRebzec. es cxadia amsasamarTlos mier gadawyvetili sxva saqmeebidan. Tu arsebobs reklamisufleba, maSin arsebobs Sesabamisi ufleba, rom pirma miiRos am reklamiTgavrcelebuli informacia.209