prestasi kewangan kumpulan - ChartNexus

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between Kuala Lumpur and Beirut.
•
Arising from a code share agreement
with KLM Royal Dutch
Airlines using Amsterdam as the
hub, Malaysia Airlines extended its
reach to six cities in Scandinavia
and Finland, namely Stockholm,
Gotenburg, Malmo, Oslo, Copenhagen
and Helsinki. In reciprocation,
KLM code shares on Malaysia
Airlines’ existing services between
Kuala Lumpur and Sydney,
Melbourne, Brisbane, Perth,
Adelaide, Cairns and Auckland.
•
As at 31 March, 2001, Malaysia
Airlines had 27 tactical alliances
that extended its passenger air
services to 20 international destinations
operated by its partner
airlines.
Product development
•
During the year in review, Malaysia
Airlines operated 16 Golden
Lounges and 41 third-part
lounges system wide, to cater for
the comfort of its First Class,
Golden Club Class and Enrich Gold
card passengers.
•
In June 2000, a 929 sq. meter
Golden Lounge was developed at
London Heathrow airport Terminal
3 providing users with 34 seated
and 14 dining capacity in First
Class, and 98 seated and 28 dining
in Golden Club Class. During the
same month, a 464.5 sq. meter new
Golden Lounge with a capacity for
52 seating and dining users was
opened at Frankfurt airport
Terminal 2.
•
The existing Golden Lounge in
Melbourne airport was upgraded
to 502 sq. meters for a capacity of
70 passengers and reopened in
August 2000.
•
On the domestic front, the flagship
Golden Lounge at Kuala Lumpur
International Airport Satellite building
was equipped with internet
browsing facility effective August
2000. Meanwhile, the Golden
Lounge in Penang Bayan Lepas airport
was relocated in conjunction
with the air terminal renovation.
The upgraded lounge with a
capacity for 57 users, was reopened
on 8 March, 2001.
•
Significant inflight service upgrading:
•
Separate Toiletry kits for Men and
Ladies, offering essential travel care
items, introduced effective June
2000 for First and Golden Club
Class passengers.
•
Larger sized pillows and blankets
for First Class passengers introduced
effective October 2000.
•
Refined broadcast programming
with more route specific audio/
video programmes introduced in
additional languages like Arabic,
Hindi and German, based on
customer profiles and preference.
•
Currently an evaluation is being
done on the latest inflight entertainment
system, AVOD System
3000, which is capable of providing
Audio/Video on demand for all
classes, enabling passengers to
experience superior quality digital
video and audio entertainment. It
also supports multi-functions like
internet, games, movies as well as
web-based multimedia content.
Loyalty programme
•
Malaysia Airlines’ own loyalty
programme,‘Enrich’, registered a
35% membership increase from
145,802 to 196,828 by 31 March,
2001.
•
This product was further enhanced
by:
•
increased qualified threshold for
Gold card members
•
incentive packages introduced for
high achievers
•
joint promotions with premier
credit card companies
•
product launch in Australia
•
The loyalty programme will intensify
efforts to increase membership
base through membership drive
and website recruitment.