McGrath Family YMCA - Life Fitness

LIFE FITNESS JOURNEY
EXCEEDS EXPECTATIONS AT McGRATH YMCA
With its focus on ensuring new exercisers feel
comfortable, offering a progression plan and
encouraging social interaction, The Life Fitness
Journey perfectly supports a wide range of exercisers.
Attraction and Exercise
Adherence
“This absolutely helps close tours. We hit
our membership budget in the first two
months of our fiscal year!”
“The number of members actually using this
facility is much higher than our other locations.
Our current retention rate is 86%.”
Environment
“The days of promoting to already fit people are over. If
you want to grow your business you need to appeal to a
wider population. The Life Fitness Journey does that! It
provides a welcoming environment for everyone.”
Personal Training
“We are 200% above our Personal Training revenue
goal! We attribute a lot of this success to the way the
Life Fitness Journey is set up. It brings personal training
to the floor, and when our members see the trainers
exercising it is easier to sell the service.
Progression
“I feel strongly that we are helping people reach
their full potential. We are already seeing exercisers
move to new Spaces and try new things.”
“The Life Fitness Journey is not just for beginners. It
can help even experienced exercisers get out of a rut.”
Lisa Norombaba, Fitness Department Head,
East County Family Y