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Council: problems must be resolved andthe commitments undertaken must be broughtto completion.”Claudio Molinari – Mayor of Riva delGarda“All attention is on our trade fair organisationmodel. It is true to say that there isa serious problem with rail and air transportand the international economic situationmakes it hard to be totally optimisticwithout doubts. However, behind the crisisand its defeat there is a cultural attitude,we must not be found lacking. We must beprudent but we can be quietly confident.Our area will not forsake organisingevents and tourist programmes.Internationalisation is the strong point ofour company, the Council and the Province,with which we have a strong bond and haveagreed on scheduled commitments, thereforewe must get to work immediately.Building works in the Baltera and Lidoareas for the qualification and expansionof the fair spaces are subject to constantattention.”Alessandro Olivi – Provincial MinisterExhaustive discussions with our chairmanLorenzo Dellai, regarding the consolidationof Riva’s role in trade fair and congresstourism proved fundamental to launchthe delicate act of constructing thenecessary tools of innovation. I wish tounderscore the speed with which the provincialboard has approved the balancemanoeuvre and made an important decision,not in terms of welfare but to give impetusto a season of innovation and regenerationof the Trento area. If we talk about penetratingnew markets, then we must make aspeedy and efficient choice of systems. Wemust clearly state that the centre of theAutonomous Province of Trento and Rivadel Garda offers real possibilities of work.In difficult situations, relations betweenwork and offer are fundamental; there isno standardisation in the context of tradefairs. Therefore, big investments are necessaryin the quality of the area chosen andgreat synergy is required between countrysideand infrastructures. In this sense,Riva del Garda is a strong choice since thefairs are not only a showcase and place ofbusiness but also offer an opportunity forthe meeting of people, talents and minds.The ability to welcome people is one of ourdistrict’s biggest assets.”Friedrich karl Eichholz – seniormember of the exhibitors“I welcome you on behalf of the exhibitorsand in virtue of the honorary citizenshipbestowed upon me by Riva del Garda. Mycareer began selling footwear and I havealways enjoyed coming to Riva. Some timeago I said that I would retire and stopcoming to Riva del Garda but now, in thewords of our German Chancellor, I canconfirm that it doesn’t matter about thesilly things I said in the past. I observe thesecond and third generations of exhibitors:those who said that the fair wouldnot last have certainly been proved wrongand it still has a waiting list. Riva is aplace where work and friendship blendtogether, it is not impersonal like bigcities. We must do all possible to maintainthis success: it is better to sell moreshoes and fewer cars! And while othertrade fairs report drops of 10-20% andmore, everyone always comes to Riva.”7