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appraisal<br />

However, the real architectural distortion in that area was due to the opening of the Via dei Fori<br />

Imperiali - in the beginning called Via dell’Impero - according to the fascist project of modernizing<br />

monuments and celebrations. It was inaugurated in 1932 by erasing entire historic streets, demolishing<br />

church buildings, gutting hills and pulling down old structures and statues of the Roman<br />

republican and imperial age. So what was built in the early days of the city, and what was designed<br />

and built in recent times, coexist in Campitelli more than in any other location in Rome. It took ten<br />

months’ work to change all of the features of the area: the new large gap emerged between Piazza<br />

Venezia and the Colosseum – beyond any possible ideological consideration – presented itself<br />

from the start, on the aesthetic, functional, urban levels, as the most visible symbol of the eternal<br />

conflict that seems to caress the soul of those who live or pass through the walls of the City. That<br />

intermittent and arcane dilemma, which is ultimately impossible to solve, inextricable, and for this<br />

reason darkly fascinating; that doubtful hesitation between the admiration of the ancient and the<br />

need for modernization – that dilemma lingers and spreads in Rome in a unique way within the<br />

whole world. And that is not a limit, but rather a continuous source of new vitality – like the needle<br />

of an imaginary compass of time, vibrating between the remains of the early days, the recent<br />

echoes of the day before yesterday, and the deafening calls of today.<br />

8 – SUMMARY OF SURFACES IN SQUARE METERS<br />

VALUABLE COMMERCIAL SUITES SURFACE 1221,32<br />

STORAGE SURFACE 24<br />

SURFACE OF GARDENS 177,65<br />

SURFACE OF ROOFTOP & TERRACES WITH VIEW 259,19<br />

SURFACE SUITE'S EXTERNAL UNITS 124<br />

CAR PARKING AREAS AT THE ENTRANCE HALL OF THE ‘PALAZZO’ 4<br />

9 - A SEARCH FOR THE EVALUATION CRITERIA<br />

According to a general definition, “evaluation is the discipline that aims to provide the methodological<br />

tools for the assessment of those assets that can not be assessed in an unambiguous fashion”<br />

(“Estimo. Teoria, procedure di valutazione e casi applicativi” / “Appraisal. Theory, assessment and<br />

case studies”, Grillenzoni Maurizio, Grittani Giovanni – Calderini – 1994).<br />

For the proper preparation of an estimate, it is necessary to establish, in the first place, the principle<br />

of ‘objective assessment’ whose absence will inevitably make the estimate depart from market<br />

realities – which, in fact, is a substantial and determining feature when seeking to ascertain a<br />

value.<br />

In the present case, the purpose of the estimative report is to identify “the most probable maximum<br />

market value” to be allocated to the building, taking into consideration the optimum conditions resulting<br />

from a radical functional redevelopment as described in the previous chapter.<br />

Having said that, we have been focusing - as per our mandate - on establishing the Market<br />

Value applying the processes of direct estimates.

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