I NEWS I ADVERTORIAL
I NEWS I ADVERTORIAL South Korea ensures travellers enjoy full scale of country's culture with new "Visit Korea Year 2023-24" campaign Over the three days at ITB Berlin, Korea Tourism Organisation is delivering a cultural workshop programme at their booth (Hall 26, Stand 121), which includes a calligraphy course, hanbok photo booth and "Taste of Korea", presenting various local delicacies. Deutsche Hospitality showcases loyalty programme at ITB Berlin 2023 The "Visit Korea Year 2023-24" campaign launched by Korea's Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (KTO) aims to boost post-pandemic tourist arrivals, with 100 cultural events that invite visitors from all over the world to come and create shared memories. The"100 K-Culture Tourism Events" cover a wide range of segments, including arts, culture, sports, architecture and cuisine, enabling tourists to enjoy the fulls scale of Korean culture. Many events, such as flowers and nature festivals will be held in the spring, which is known to be one of the most beautiful seasons for visiting the country. Among them are Jeju Island 25 th Seogwipo International Rapeseed Flower Hiking Festival (March 25-26) and the Gunhangje Festival (Marine Port Festival) in Jinhae City. Steigenberger Hotels AG Athletes can also enjoy the cherry blossom marathon in Gyeongju (April 1st) or the DMZ Run (May 20th) along the inner-Korean border. The “Visit Korea Year 2023-24” shows a new emblem, slogan and brand identity. Designed with a traditional hanbok pattern and a gat (traditional hat) on “Visit Korea Year” letters, the emblem depicts a Korean-style vibe that reflects the country's long-lasting tradition and contemporary lifestyle as the epicentre of art and culture. The campaigns new slogan is “Ride the Korean Wave”. With the new brand identity, KTO is planning on adding a special "Visit Korea Year 2023-2024" page on their website with an official promotional video Hall 26 / Stand 121 © Rainer Witzgall The "H Rewards” loyalty programme offers a significant benefit package to guests of its five brands – Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels. Both regular guests and new customers can benefit from H Rewards from the very first night of their stay. The major global loyalty programme provides participants with a wide range of benefits to make any stay at a Deutsche Hospitality hotel even more individual and enjoyable. Progression to higher status levels has also been made particularly easy and will enjoy additional benefits across all brands as their status grows. These include accommodation and gourmet vouchers, upgrades to the next highest room category, free breakfast and particularly favourable conditions. The attractive rewards offered to members of the scheme will undergo further development on an ongoing basis. The prerequisites for advancement to a higher status level can be fulfilled via hotel stays spread over a number of years. This means that long-standing guests will receive a particular added value. Within each level, members have twelve months to achieve the next higher level. Deutsche Hospitality brings together five separate hotel brands under a single umbrella, with a portfolio of almost 150 hotels on three continents 30 of which are in the pipeline. Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residence while MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimise your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels - a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many Hall 9 / Stand 317 ITB BERLIN NEWS • TUESDAY 7 TH MARCH 2023 15
