ITB Berlin News Review
TUESDAY 18 th MARCH 2014 REVIEW EDITION EXCLUSIVE INTERVIEW REGIONAL SPOTLIGHT: EUROPE SPECIAL FEATURE: TRANSPORT TRADE TALK Kapila Chandrasena Director, Chief Executive Officer, SriLankan Airlines “By joining Oneworld, SriLankan will be flying alongside some of the biggest and premier brands in the airline business.” Read page 10 Petra Hedorfer Chief Executive Officer of the German National Tourist Board (GNTB) “For 2014 we expect solid growth of 1% to 3% for incoming tourism to Germany” Read page 27 Birgit Bohle Managing Director of DB Vertrieb GmbH “Each day more than 40,000 passengers use Deutsche Bahn international daytime services.” Read page 31 Richard Welker Managing Director, Welldays (Switzerland) “Everybody is here. We are looking for hoteliers and also talking to DMCs.” Read page 17 Hall 22B Stand 210 Hall 18 Stand 125 Hall 9 Stand 123 FOLLOW US ALL YEAR ROUND ON itb-berlin-news.com New Maturity for Travel & Tourism Sectors ITB Berlin 2014: a major turning point where key stakeholders assumed more than ever their responsibilities As the figures come to light, it is already clear that 2014 has been a very, very good year for ITB Berlin. Indeed the key indicators are extremely impressive: Business in strong progression – estimated at 6.5 billion Euros 5,700 accredited journalists from 81 countries 125 foreign delegations 97 ambassadors from around the world 44 ministers and numerous undersecretaries 10,147 exhibitors from 189 countries more than two thirds of whom came from abroad 26 halls fully booked 114,000 trade visitors 22,000 attendees at the ITB Berlin Convention 200 lectures at the ITB Berlin Convention And… feel free to contact our editorial team from today to prepare your communication at ITB Berlin 2015… editorial@itb-berlin -news.com … and our advertising department – to reserve your preferential space – ensuring your enhanced promotion Jeanfrancois.pieri@itbberlin-news.com Tel: +33 4 42 77 46 00 REGIONAL SPOTLIGHT – HIGHLIGHTS In our five preceding editions, we had the chance of highlighting – in each one – the various regions of the globe. Beginning with Oceania, we continued with the Americas, Asia, Africa & Middle East and finally, Europe. In this review edition, we decided to honour a number of very special destinations within all of these zones that we did not have the occasion to highlight in our other editions. This final “spotlight” indeed further reveals and underlines the incredible richness of the products and destinations proposed at ITB Berlin. Read more, from page 19 But beyond all of this, and perhaps even more impressive, is the renewed emphasis placed on innovation and the incredible flourishing of social and political strengths of the show, working towards the continuous growth of Travel and Tourism sectors, but also more and more emphasis on ITB Berlin’s Corporate Social Responsibility Programme and the ITB Berlin Convention, which are increasingly being affirmed as the veritable think tank of the industry. David Ruetz Head of ITB Berlin
