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ITB Berlin News - Day 3

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ITB Berlin News - Day

FRIDAY 10 th MARCH 2017 DAY 3 EDITION NEWS TRADE TALK ITB BERLIN CONVENTION REGIONAL SPOTLIGHT Akbar Al Baker CEO, Qatar Airways “ The idea of the new seat design was inspired by… myself. ” Read page 7 Beatrix Schell Managing Director, Genussreisen “ I am keen to discover new and fascinating destinations with magical places that combine culinary variety, authentic traveling experiences with exceptional hotels. ” Read page 11 Florence Kaci Director, Sales, EMEA and European Market Specialist, Phocuswright Inc. “ More than 40% of all travel is now booked online globally for leisure/ unmanaged business travel. ” Read page 12 Marcela Bacigalupo Tourism Minister of the Republic of Paraguay “ The tourism sector in Paraguay has enormous potential and is currently one of the main drivers of the economy. ” Read page 23 New Paradigm in Luxury Travel ITB Berlin 2017 showcases the new faces and philosophies of leading players in hospitality Hall 17 Stand 109 Hall 9 Stand 314 Hall 4.1 Stand 105b The past year has seen major changes to the global playing field in hospitality, with, amongst other moves, Marriott taking over Starwood, and AccorHotels taking over FRHI and Rixos hotels. These new structures are thus showing their almostcomplete new faces for the first time at ITB Berlin. According to the Head of ITB Berlin, David Ruetz, the main task of his organisation is to “take some of the complexity out of the world’s largest travel trade fair and to reveal the phenomena that can be seen in the tourism firmament”, and here, the paradigm change in luxury travel is one of the “brightest stars”. As one tours ITB, luxury hotel and resort brands are increasingly present, as distribution models evolve. With ultra-luxe resort “regulars” to the show like The Brando or Le Taha’a in French Polynesia, and a bigger push by major luxury brands like Conrad, Waldorf Astoria, Raffles, Fairmont, Sofitel – the list goes on – ITB Berlin is increasingly becoming an essential element in the overall marketing plans of the groups, due to the harmonising of marketing (albeit separate for each brand) and especially distribution “across the board”. In this edition, Arne Sorenson (pictured left), President & CEO of Marriott International, talks about the challenges at hand. – page 14. Arne Sorenson President & CEO, Marriott International DESTINATION SPOTLIGHT THE AMERICAS According to the IPK World Travel Trends report released at ITB Berlin, North America grew well with a 6% rise in international trips, driven by the strong US market (+7%), but South America, where Brazilian outbound travel plummeted by 15%, showed only a 1% increase. It has been a year of ups and downs for international travel in the Americas. In North America, the US outbound market is performing very well thanks to the strong dollar. But in South America, Brazilians have cut back on international travel dramatically this year amid the country’s economic and political crisis, although the picture could improve next year. – from page 22. Sibinacocha Lake, Peru © Gvillemin

ITB Berlin News