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ITB Berlin News 2018 - Day 1 Edition

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ITB Berlin News 2018 - Day 1

WEDNESDAY 7 th MARCH 2018 DAY 1 EDITION NEWS Gloria Guevara Manzo President & CEO, WTTC “The technology that places the traveller in the centre at the end of the day is the one that is going to get the largest adoption and the best use.” Read page 15 TRADE TALK ITB BERLIN CONVENTION DESTINATION SPOTLIGHT: AMERICAS & CARIBBEAN Gina Dunnett Director, Product Development & Travel Experience, GoBe.com Member of the ITB Buyers Circle “Last year, I returned feeling incredibly satisfied with the many new connections I made with companies globally, many of whom are now working with us.” Read page 19 Gillian Tans CEO, Booking.com “Technology continues to be the single most important driver behind the biggest trends and opportunities in travel at the moment.” Read page 21 Vinícius Lummertz President, Embratur (Brazilian Tourism Board) “We are very optimistic that Brazil will continue in this growth trend in the mid and long terms.” Read page 45 Hall 5.2b / Stands 205, 205a Hall 6.2a Stand 106, 106a-b Hall 4.1 Stand 110 Hall 17 Stand 109 ITB Berlin: New Edition, Never-Ending Horizons The World’s Largest Travel Trade Show opens its gates for 2018 with Mecklenburg-Vorpommern as official partner region targeting international recognition The 52 nd ITB Berlin is officially open to trade and media, more than ever the driving force and the event mirroring the global tourism industry. Parallel with the show, the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Numerous exhibitors have increased the size of their stands, including Abu Dhabi, Ras al-Khaimah and Fujairah in the UAE (Hall 22a), Vietnam and Laos in Hall 26, and Malaysia, Thailand, Myanmar and Taiwan all have two-tier stands. The focus is on Mecklenburg-Vorpommern, the partner region of the show. It is organising the opening event which for the first time will leave a zero-carbon footprint, setting an important trend. Over the five days of the show, the German federal state will be exhibiting its wide range of tourism products in Halls 6.2a and 4.1. See our exclusive coverage of the region – page 51. Manuela Schwesig, Mecklenburg-Vorpommern’s Minister President Read our exclusive interview – page 24 DESTINATION SPOTLIGHT AMERICAS & CARIBBEAN © World Wide Gifts According to the UNWTO, the Americas welcomed 207 million international tourists in 2017, a rise of 3% overall, with most destinations enjoying solid results, led by South America (+7%). In North America (+2%), robust results in Mexico and Canada contrast with a decrease in the United States, the region’s largest destination. The decline in arrivals to the United States also weighed-down the region’s average. Find out more in our regional spotlight, from page 41. Parismina, Costa Rica

ITB Berlin News