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I REGION I EUROPE I GEORGIA I Official Host country ITB Berlin 2023 I ADVERTORIAL © Neil Sengupta - unsplash © Timur Kozmenko - unsplash Experience Georgia's Infinite Hospitality at ITB Berlin Georgia, the ITB Berlin 2023 host country, is presenting a wealth of activities and attractions at the world’s leading travel trade show Under the slogan 'Infinite Hospitality’, Georgia is taking centre stage at hub27 and in Hall 4.1, with an impressive range of tourism attractions and events. Daily activities include culinary attractions and handicrafts sessions, as well as presentations devoted to MICE audiences in Hall 3.1. The Georgian National Tourism Administration (GNTA) kicked off with its opening press conference yesterday morning, when the country's Minister of Economy and Sustainable Development Levan Davitashvili greeted attendees at Palais am Funkturm. This was followed by an official opening gala at the CityCube Berlin that evening, featuring impressive performances under the heading 'Infinite Georgian Culture – from the beginnings of viniculture to modern avant-garde art’. Today at 3pm, Georgia is presenting its latest offerings along with its tourism highlights at the CityCube Berlin in room M6. In the framework of the event, the country's deputy minister of economy and sustainable development Mariam Kvrivishvili will provide the audience with significant information about its tourism potential. This namely includes developments and trends, offerings and competitive tourism products, plus new policies and initiatives to support the sustainable tourism development. On Wednesday, the destination will host a networking event at its stand in hub27 from 3pm to 4 pm. Earlier that day in Hall 5.3, in the Hybrid Studio, a session on "Discovering Adventure Tourism in Georgia" will be held from 2pm to 3 pm with speakers from the International Federation of Mountain Guides Association and Georgian Incoming Tour Operators. Visitors can also enjoy daily DJ music and coffee at the south entrance to the exhibition from 9.30am to 11am as well as music and Georgian wine from 4.30pm to 6pm. MICE AUDIENCES At the MICE Hub in Hall 3.1, the Convention and Exhibition Bureau of Georgia will highlight the country’s potential in the MICE sector with twice daily presentations. The group belongs to the Georgian Tourism Board and the Georgian Ministry of Economy and Sustainable Development. The GCEB was set up in 2016 and is a memberbased organisation which aims to establish Georgia as an attractive MICE destination on the global business travel map. Its main goal is to increase the number of international events, conferences and meetings in the country hub27 / Stand 201 Hall 4.1 / Stand 200 CULINARY ATTRACTIONS AND HANDICRAFTS: hub27 Around 80 exhibitors from the tourism, hotel and aviation industries are represented on Georgia’s stand occupying around 705 square metres and two floors in hub27. Daily activities include culinary masterclasses, handicraft workshops and a calligraphy masterclass from 10am to 6pm, when Georgian Saperavi wine will be served. The host country is also represented in Hall 4.1, home of the youth travel, accommodation, adventure travel and responsible tourism segments. A representative for Georgia will open this stand with a speech at 2pm today. ADVENTURE & SUSTAINABILITY STAND OPENING > 2.00 pm, today - Location: Hall 4.1 PANEL DISCUSSION Don't miss ITB Berlin's fascinating panel discussion titled “Adventurous Georgia – Possibilities, Offers and Challenges”. Audience members will learn about the country's adventure tourism, latest initiatives, and sustainable development vision as well as its gorgeous hiking regions and dense forests. GEORGIA ‒ ITB BERLIN OFFICIAL HOST COUNTRY: ADVENTUROUS GEORGIA – POSSIBILITIES, OFFERS AND CHALLENGES > 2:10 - 2:30 pm, today - Location: Hall 4.1 ITB Lighthouse Stage ADDITIONAL EVENTS FEATURING GEORGIA MINISTERS ROUND TABLE: MASTERING TRANSFORMATION ON A GLOBAL SCALE [SUPPORTED BY UNWTO] > 1.00 - 1.45 pm, today - Location: Hall 7.1a Orange Stage GENDER EQUALITY: TOURISM AS A DOOR OPENER FOR FEMALE EMPOWERMENT & THE ROLE OF GENDER EQUALITY IN ADDRESSING THE CLIMATE CRISIS > 10.30-11.10 am, today - Location: Hall 3.1 Green Stage 36 ITB BERLIN NEWS • TUESDAY 7 TH MARCH 2023 www.itb-berlin-news.com
I REGION I EUROPE I GEORGIA I Official Host country ITB Berlin 2023 I Megobari Tours Georgia makes travel experience like 'visiting friends' Georgia Lopota Lake Resort & Spa shows best of georgian hospitality Megobari Tours Georgia is a tour operator offering exclusive tours in Georgia. "We feel excited to present Georgian travel experiences at ITB Berlin 2023," says Mikheili Kalmakhelidze, Founder & CEO. "We deliver personalised, high-quality tours showing the very best of Georgia, from its rich culture to its stunning natural landscapes and legendary hospitality." with family homestays, cooking classes, tasting rare cheeses, and authentic local experiences hub27 / Stand 201 Lopota Lake Resort & Spa is located in the Kakheti region, on Lopota Lake, which is surrounded by the picturesque Caucasus Mountains. Opened in 2008, the family-run 5 star resort consists of 232 rooms in 15 buildings located around the lake, boasts health, spa and gym facilities, as well as five restaurants, bars and vineyards. Guests can enjoy Georgian, European and Asian cuisine and taste exclusive Georgian wine. They can also relax at the forest spa, take part in sports, ride horses and discover the local flora and fauna hub27 / Stand 201 Megobari Tours Georgia offers a wide range of packages, including tailor-made tours. Guests should feel like 'visiting friends', through their customised experiences Georgia Adventure Club offers wide rage of sports and wilderness packages at ITB Berlin 2023 The Georgia Adventure Club, based in Tbilisi, is one of the fastest developing travel companies in the country. They have been organising trips in the Caucasus region for over 15 years and their main clients are major Polish tourist companies. Their local contacts and expertise allow them to provide full service offers including everything from arranging itineraries and accommodation through to providing guides and transportation. As the name suggests, Georgia Adventure Club also specialise in adventure tourism and offer extreme sports and remote wilderness exploration packages, just to name a few hub27 / Stand 201 Daki Travel delivers highquality and authentic experiences at ITB Berlin 2023 Daki Travel, a travel agency based in Georgia, specialises in inbound and outbound tours and services. The agency aims to provide high-quality services and authentic experiences that educate and enrich travellers' lives. The agency is also committed to promoting social responsibility and sustainability efforts, and partners with locals to work towards these goals. The company’s main target includes families, couples, groups and solo travellers for a variety of types of tours in Georgia including adventure, wine, ski, honeymoon and pilgrim tours hub27 / Stand 201 ITB BERLIN NEWS • TUESDAY 7 TH MARCH 2023 37
