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2024 ITB BERLIN NEWS - DAY 1 Edition

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I SPECIAL FEATURE I

I SPECIAL FEATURE I TRAVEL TECHNOLOGIES I ADVERTORIAL Exely empowers hoteliers to drive direct revenue with IT solutions and exceptional customer care At its first ITB Berlin, Exely is introducing the Hotel Sales Suite and a distinctive partnership approach. The company is promoting innovative software that is claimed to free hoteliers from concerns and propels businesses to success. Exely champions direct sales, guaranteeing lower commissions, enhanced brand awareness, and increased returns. At the Exely stand, the team will present online hotel sales, revenue management, and property management software. The company states that its mission is to be a quality IT supplier that can free businesses from concerns and help them become high-margin. . Exely aims to help hoteliers adopt direct sales and reach their revenue potential, as the whole team believes direct sales are the key to high booking margins and average totals. By opting for direct sales with the seamless Exely Booking Engine on a hotel brand website, hotel managers set their property for lower commissions, better brand awareness, higher average totals, and more return guests. E xely states that its Booking Engine users increase direct sales by up to 30%. Additionally, by upselling extra services in Booking Engine, hoteliers increase their average totals by 10%, on average The company team prides itself in taking care of clients’ sales performances. After Exely Booking Engine is set up a hotelier's website, Customer Support and Customer Success managers complete a website audit and provide a list of recommendations on how to make the website more user-friendly and convert more. Each client of Exely has a Customer Success manager who regularly assesses the performance of online hotel sales in order to provide expert advice and share best market practices Hall 7.1c / Stand 117 42 ITB BERLIN NEWS • TUESDAY 5 TH MARCH 2024 news.itb.com

I SPECIAL FEATURE I TRAVEL TECHNOLOGIES I ADVERTORIAL CodeGen: Decades of intelligent reservations CodeGen has been providing intelligent reservation, retailing, and fulfilment platforms for over 23 years. Its flagship product, TravelBox, is used by some of the world’s biggest travel brands to increase revenue and improve operational efficiencies. CodeGen is a specialist in artificial intelligence, and continues to invest in research and development, offering its clients a competitive edge in a rapidly evolving market. Visitors to ITB Berlin can stop by CodeGen' at ITB Berlin's stand for a demonstration of the company's latest innovations Hall 5.1 / Stand 136 Cover Genius and Vueling partner up for optimal travel protection In January, Cover Genius and Vueling, Spain’s leading low-cost airline, launched an exclusive travel protection partnership targeting potentially 30 million travellers. This partnership leverages Cover Genius’ existing global technology to help the Spanish low-cost carrier scale across countries. Vueling set ambitious plans to expand its digital offerings through its website and mobile app as part of its Vueling Transform program. Cover Genius’ global distribution platform solution XCover embeds a comprehensive travel solution, from the initial sale through to administration to claim payment, directly within the online customer journey. AI and NLP technology help customise the online experience for travellers in real-time, allowing Vueling to adapt its offers accordingly. The comprehensive travel protection can cover travellers across various events such as medical emergencies, cutting journeys short or stolen baggage. The medical protection covers policyholders for Covid-19 or other illnesses or injuries while travelling internationally. Flights and accommodations can also be covered in case of trip cancellations. Unlike traditional protection solutions, trip cancellation protection begins immediately from the date of purchase and includes preexisting medical conditions and Covid-19 related cancellations. This announcement aligns with findings from a global travel insurance survey, commissioned by Cover Genius, which showed that customers were most satisfied when they purchased travel protection directly from their travel provider or airline. 69% of EMEA travellers prefered that solution and over 52% of respondents also claimed that they would want to receive travel coverage from this source due to ease and convenience Hall 5.1 / Stand 114 © pixabay ITB BERLIN NEWS • TUESDAY 5 TH MARCH 2024 43

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