I SPECIAL FEATURE I
I SPECIAL FEATURE I NATURE TOURISM I © Zanzibar Commission for Tourism © Zanzibar Commission for Tourism Chile at ITB Berlin 2024: “nature, rich culture and commitment to sustainability” Chile has a strong presence at ITB Berlin this year with a total of 24 partners including 5 accommodation providers, 16 inbound agencies, 2 cruise operators and 1 car rental company. “Greener Zanzibar”: authenticity and environmental responsibility at ITB Berlin 2024 At this year's ITB Berlin, Zanzibar is focusing on preserving its natural and cultural heritage to provide tourists with a diverse array of attractions. Zanzibar is an archipelago with two main islands, Unguja and Pemba, each boasting their own unique character. Unguja, home to Stone Town and the larger of the two islands, with its ancient buildings and its bustling local markets, is the cultural and economic heart of Zanzibar. Pemba, on the other hand, offers visitors a sanctuary of natural beauty and tranquillity with its lush greenery, pristine beaches, and thriving marine life. A haven for nature enthusiasts and adventure seekers alike, Pemba offers everything from coral reefs teeming with life to verdant forests full of rare flora and fauna. a commitment to sustainability. The Zanzibar Commission for Tourism's "Greener Zanzibar" campaign, launched in 2023, reflects this dedication. Through initiatives such as effective waste management, sustainable food sourcing, and ecosystem restoration, Zanzibar is fully embracing responsible tourism practices. Zanzibar stands as an example of how a commitment to sustainability can enhance the visitor experience, preserve natural and cultural heritage, and drive economic growth Hall 21 / Stand 107 For the Chilean Secretary of State for Tourism, Verónica Pardo, "Chile takes part in ITB Berlin 2024 to continue positioning itself to international markets, especially to the German travel trade. Chile's popularity is reflected in recent international awards: We were recognised as the best green destination by the WTA (World Travel Awards) and named among the best destinations for 2024 by international media such as National Geographic, New York Times and Lonely Planet. Chile particularly impresses with the beauty of its nature, rich culture and commitment to sustainability." The European market is a priority in Chile promotion as a tourist destination, specifically Spain, Germany, France and the UK, making participation in international travel fairs an important strategy. Last year, Chile welcomed 396,012 visitors from Europe, 60,052 of them from Germany. Chile is once again highlighting its spectacular natural landscapes perfect for adventure travellers, as well as its skies, some of the clearest in the southern hemisphere, which foster astrotourism Hall 23 / Stand 201 To preserve all of this rich natural and cultural heritage, Zanzibar has made Cristobal Benitez, Head of Tourism Board, Chile and Zurab Pololikashvili, UN Tourism Secretary-General 28 ITB BERLIN NEWS • WEDNESDAY 6 TH MARCH 2024 news.itb.com
ADVERTORIAL I SPECIAL FEATURE I NATURE TOURISM I Italy showcases enhanced nature tourism offer at ITB Berlin 2024 As ENIT CEO Ivana Jelinic highlighted in her exclusive interview with ITB Berlin News yesterday, nature is playing an increasingly important role in Italy's tourism offering, as more visitors opt for slow tourism activities and sustainable experiences. Climate change and new travel patterns following COVID have FRIULI VENEZIA GIULIA: AN AUTHENTIC HIDDEN GEM IN NORTHEAST ITALY Stretching between the Alps and the Dolomites in the north and the gold sandy beaches on the Adriatic in the south, Friuli Venezia Giulia attracts translated into more interest in activities linked to nature. At the Italian stand at ITB Berlin 2024, many regions including Basilicata, Campania, Friuli Venezia Giulia and Molise are promoting outdoor activities and nature-linked tourism Hall 1.2 / Stands 107 – 107 A – 107 B – 107 C cultural and knowledge-seeking visitors with its variety of UNESCO heritage sites, historical villages and art cities such as Trieste, Udine, Pordenone and Gorizia. The latter, with its Austro-Hungarian flair on the border of Slovenia, will be 2025 European Capital of Culture together with Nova Gorica. Outdoor lovers will find in the Dolomites and in the Carnic and Julian Alps trekking paths crossing breathtaking landscapes such as the emerald Tagliamento river, flower-covered prairies or karst rocks overlooking Trieste. They all form a unique territory to discover © Luigi Vitale BASILICATA STATE OF MIND: TOURISM FOR WELL-BEING Basilicata is the ideal destination to regenerate body and mind. The region is a fitting choice for those in search of unique and unusual places, far from mass tourism and attentive to uncovering authentic natural beauty, culture and tradition. Basilicata proposes itineraries between nature and culture. Fairytale atmospheres, the scent of the countryside leading to the sea, rhythmic music, adrenaline-filled experiences in the open air, hiking, cycling and genuine, gastronomic products all provide invigorating experiences. According to the region, these experiences can not only encourage the well-being of visitors' bodies but even reach the well-being of their souls. To be discovered © Domenico Acerenza © Alex Mennella MOLISE'S LANDSCAPES: A TALE OF NATURE, TRADITION AND TRANQUILITY Molise is an authentic place hidden where the mountains meet the see within just 90 km. Between both are rolling hills and historic arches, revealing the historic and natural beauty of the land which is both ancient and fragile. Time moves more slowly here, and visitors can explore its biodiversity and gastronomy, both intimately connected to its untouched nature. Local gastronomy includes fresh milk and handmade cheese, truffles and of course Tintilla wine to warm every table. Locals follow old traditions made up of deer, devils, saints and bright mysteries. Molise is for those who prefer the slowness of a contemporary fairy tale to the bustle of modern life © Fonte Civico 32 © Fonte Civico 32 CAMPANIA: 1000 YEARS OF MEDITERRANEAN CULTURE In Campania, visitors can plunge into a great mosaic of nature. From the Phlegraean volcanoes to the Vesuvius and the Gulf of the Mermaids, they can enjoy thousands of years of Mediterranean culture along the paths of adventure and hospitality. Thanks to its mild Mediterranean weather, it is possible for visitors to partake in a number of activities throughout most of the year, from sailing in the Gulf of Naples and hiking the Vesuvius to horse riding on Ischia Island, hiking along the Amalfi Coast, rafting in the National Park of Cilento, or just strolling in Naples, Herculaneum and Pompeii. Homeland of pizza, mozzarella, espresso coffee, wines and Limoncello, Campania is an ideal destination for slow food lovers. Campania is promoting a new, sustainable and more harmonic vision of travelling while respecting nature Hall 1.2 / Stands 107 – 107 A – 107 B – 107 C ITB BERLIN NEWS • WEDNESDAY 6 TH MARCH 2024 29
