I SPECIAL FEATURES I
I SPECIAL FEATURES I ITB CAREER CENTER Fostering the future of the industry at ITB Berlin's Career Center At the ITB Berlin Career Center, a wide range of educational institutions and potential employers exhibiting under the banner of the German Federal Employment Agency (Bundesagentur für Arbeit) will provide advice to students and job seekers. The heart of the Career Center is the recruiting area of the German Federal Employment Agency. Potential employers are on hand to answer students' questions, and students can find out about starting a career in the industry career through the Job Wall. Other services on offer include free career advice on the agency’s stand as well as a free job application photo. The Federal Employment Agency will also offer a look at "Business etiquette" and host a "Cruise panel: Careers in the cruise industry". New events include the Young Talent Speed Networking event on the Lighthouse Stage, where eight participating companies will meet up to 20 young talented people. The ITB Career Center features wideranging information on university courses and advanced training. 15 German and international colleges and universities offer individual advice about study programmes and further education. Many students and alumni will also be available to share their firsthand experience in personal discussions. At ITB Berlin Convention, the Future Work Track will also give a glimpse into the future of jobs in a series of conferences on 7 March on the Green Stage in Hall 3.1 Hall 4.1 / Career Center © Messe Berlin GmbH YOUTH TRAVEL ruf Jugendreisen: "Safe and unforgettable" youth travel experiences At ITB Berlin this year, ruf Jugendreisen will be presenting its current summer programme, mixing new trends and popular classics. Under the motto "Your youth trip: Safe and unforgettable", ruf Jugendreisen, a top European organiser for youth travel, offers innovative travel packages for young people aged 11 to 23 including everything from ski and snowboard trips to language immersion and long-distance travel, through to city breaks and summer, group and graduation trips. The safety of young guests is of the utmost importance, and ruf Jugendreisen makes it a priority with pedagogically trained tour guides with local knowledge who provide optimal and age-appropriate supervision. The youth travel specialist also provides a comprehensive leisure programme, high-quality accommodation and safe transport. In this protected environment, children and young people can enjoy "safe and unforgettable" moments. The 2024 summer programme is once again characterised by a wide variety of destinations. Among the highlights are a sustainable Scandinavian round trip by train or an active camp experience on the Italian Adriatic coast. These trips are carefully designed to offer young participants both fun and valuable learning experiences in a safe environment. ruf Jugendreisen is also offering various linguistic trips this summer, which not only promote specific languages but also help deepen intercultural understanding and facilitate new friendships. Another highlight that teachers really appreciate is the "Endlich- Einfach-Klassenfahrten" programme, which facilitates organising class trips. Awarded the German Tourism Prize, this package simplifies the programme setup for teaching staff thanks to fast booking, transparent prices and free cancellation options. Visitors to ITB Berlin 2024 can discover more about ruf Jugendreisen's youth tourism offers on its stand Hall 4.1 / Stand 122 18 ITB BERLIN NEWS • WEDNESDAY 28 TH FEBRUARY 2024 news.itb.com
I SPECIAL FEATURE I ADVENTURE TOURISM I Jordan embraces adventure tourism as a way to boost local economies and sustainability Jordan Tourism Board's Adventure Department is taking centre stage at ITB Berlin 2024, highlighting the landscapes of the Eastern Volcanic Desert and majestic canyons and providing a narrative of Jordan's diverse natural wonders. The destination is prioritising adventure tourism as a way of promoting and providing economic sustainability to rural and local communities. The Eastern Volcanic Desert boasts a range of natural treasures, including National Parks, desert oasis, migratory animals, Roman forts, lava tube caves, cycling routes, and prehistoric archaeology. Canyons offer paradises hidden in the arid plateau of the Dead Sea with natural water parks, waterfalls and slides, ideal for family treks. On the renowned 650-km long Jordan Trail, travellers will go through valleys, mountains, deserts, fields, rivers, Roman cities and temples, crusaders' castles, Ottoman forts and the iconic Rose City of Petra. The Jordan Trail is a tapestry of history, culture, and diverse nature. All these adventures help local and rural communities who serve as primary providers of transportation, accommodation, and authentic Jordan cuisine. Gastronomic experiences are an important part of tourists' experience, representing the diversity specific to the country. On Jordan's stand in the adventure tourism section in Hall 4.1, visitors to ITB will be able to taste some local delicacies and learn about the blend of adventure, cultural richness, and warm hospitality the country has to offer Hall 4.1 / Stand 222 Discover wild camping in Oman at ITB Berlin 2024 Highlighting one of the many facets of its diverse tourism offering, the Sultanate of Oman— this year's Official ITB Berlin Host Country— will have a strong presence in the Adventure Travel and Responsible Tourism segments in Hall 4.1., participating in two conferences at the Lighthouse stage on 5 March. Visitors to Oman's stand will be able to discover for instance that camping is very popular in the Sultanate. The nation's sunny weather and low population density create ideal conditions for camping experiences in the south-east of the Arab Peninsula. Nature lovers can camp almost anywhere in the country at the site of their choice and free of charge. Restrictions only apply to nature reserves such as Ras al Jinz, private grounds and the Muscat Governorate, where a camping permit has had to be applied for. In addition, a respectful distance should be kept from villages and other inhabited areas. Otherwise, there are no limits to the spirit of adventure: whether in the midst of fjord landscapes or lonely sandy deserts, on a rocky outcrop in the high mountains or between turquoise-blue natural pools in a wadi, in a rented off-road vehicle with a normal tent or roof tent or even in a camper van, the fascinating Sultanate can be explored particularly well "off road" Hall 4.1 / Stand 200 © Ministry of Heritage & Tourism Sultanate of Oman The Adventure Travel sector looks at sustainable practices at ITB Berlin Convention Again this year, ITB Berlin is providing a dedicated space to Adventure Travel in Hall 4.1, reflecting the segment's growing importance across the industry. The Adventure Travel Trade Association (ATTA) will be part of ITB Berlin's cycle of conferences with a session entitled “Adventure Travel Leads the Way with Sustainability Practices that Benefit Climate and Communities". On 6 March, ATTA will have a session where its Vice President for regional development, Gabriella Stowell, and representatives from Tomorrow’s Air (ATTA's climate initiative), Kimkim and CAS Trips, will share how they have structured sustainability policies that include tangible benefits for communities and the climate. Eric Chamberlain, Head of Destination Development, will represent Kimkim, a US-based platform that creates personalised trips for independent travellers powered by a global network of local specialists and oversees the Kimkim Climate Initiative. Panelist Neil Brinckerhoff will represent CAS Trips, an educational tour operator engaging in volunteer projects inspired by the notions of creativity, activity and service. Gabriella Stowell will share information about how ATTA’s organisational sustainability strategy has evolved. Originally from Sao Paulo, Brazil, Stowell has a background in ecology and nature tourism guiding. In her various roles as a guide, researcher, and lodge manager, sustainability has always been at the forefront Hall 4.1 / Stand 220 Wednesday 6 March 1:50p.m. - 2:15p.m PANEL DISCUSSION ADVENTURE TRAVEL LEADS THE WAY WITH SUSTAINABILITY PRACTICES THAT BENEFIT CLIMATE AND COMMUNITIES Lighthouse Stage HALL 4.1 ITB BERLIN NEWS • WEDNESDAY 28 TH FEBRUARY 2024 19
