SPECIAL FEATURE CITY
SPECIAL FEATURE CITY BREAKS 27 City Trips Still on the Rise Among Europeans IPK’s World Travel Monitor gives new insight into the lucrative city break sector According to IPK International’s World Travel Monitor, in a worldwide comparison, no other type of international holiday has grown as quickly as city breaks in recent years. This global trend also applies for international city trips taken by Europeans, where the market share of city trips among the total holiday market has risen from 17% in 2011 to 26% in 2016. In 2016, Europeans made nearly 90 million city trips to international destinations, resulting in about 500 million nights. Compared to 2011, the number of foreign city trips by Europeans increased by over 70% in total. After Sun & Beach holidays, city trips have become the second most important type of holiday, with every fourth holiday trip in 2016 being a city break. GERMANY TOPS CHART With 12 million trips in 2016, Germany was able to strengthen its position as number one destination for city trips of Europeans over the last years. Second and third follow France and Great Britain. Italy and Spain are also high up on the popularity scale for foreign city trips among Europeans. Austria (in sixth place) has developed positively with its number of city visitors doubling since 2012, followed by the Netherlands. The only non- European destination among the top 10 destinations for city trips is the USA on 8 th place. Paris and London compete in the Champions League of city tourism and are by far the most popular city trip destinations for Europeans. However, Berlin (in third place) has also left many top destinations behind. Further popular city destinations by Europeans are Barcelona, Prague, Amsterdam, Vienna, Rome, New York and Munich. Among Europeans, the share of short city trips lasting 1-3 nights accounts for around 45% and is growing steadily. The average length of city trips in 2016 was 5 nights, with an average spending per person and night of 130 euros. This amount includes all trip related costs, such transportation, accommodation, food etc. Ice Park, Zagreb City Spotlight Welcome to Zagreb, Croatia’s stunning capital, with lush green parks throughout the city centre, imposing heritage buildings, real Central European cafe society, and true Mediterranean style hospitality. NEW @ ITB BERLIN Festival of Lights Zagreb is bringing an exciting new dimension to Zagreb’s Upper town in March, marking its 2nd edition. Also, Zagreb has recently seen the opening of Le Premier hotel. This luxurious boutique hotel offers 62 rooms and a presidential apartment. Facilities include a spa with a sauna and a hammam, and a cigar lounge. Additionally, in the very heart of the city (Radiceva street 34) is a new museum that takes you back to the 1980s. KEY ATTRACTIONS ZAGREB ADVERTORIAL The Mirogoj Cemetery Mirogoj serves not only as a burial place but also as a beautiful park and something of an open-air art gallery of nature, and is one of the most exquisite cemeteries in Europe. KEY EVENTS INmusic Festival #13 www.inmusicfestival.com The buzzing music festivals that puts Zagreb on the map! ZG Classic 2018 The richest festival with 13 concerts by leading Croatian and international orchestras in 3 weeks. Advent in Zagreb 2018 www.adventzagreb.com Voted three times in a row “European Best Christmas Market”, the capital of Croatia is for sure the best destination to celebrate Christmas. © Davor Rostuhar - Zagreb Tourist Board Albi, France Lyon, France Berlin, Germany Coffee Culture Zagreb’s streets are lined with both traditional style coffeehouses and modern cafés. Locals can often be found sitting in a café from morning to dusk enjoying a coffee or two with friends. Parks and Gardens The U-shaped system of city squares with parks in Zagreb lower town is often called the “green horseshoe”, with monuments, galleries and museums nestled within the greenery and flowers. TRANSPORT From June 2017 Emirates started to fly to Zagreb on a daily basis, enabling easy connectivity to more than 80 global destinations. Croatian national carrier, Croatia Airlines, in 2017 also opened 4 new seasonal flights from Stockholm, Oslo, Helsinki and Bucharest to Zagreb. Hall 1.2 / Stand 214 ITB BERLIN NEWS • Wednesday 7 th March 2018
