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ASIA REGION 27 © India

ASIA REGION 27 © India Tourism Regional Spotlight: Asia Asian Inbound Travel Shows Robust Growth Visitor arrivals at destinations in Asia increased by about 9% in 2012. Following are the latest statistics, based on calculations by TBA and sourcing DMOs, Pacific Asia Travel Association and the World Tourism Organization. Overall growth of inbound travel for Asia was strong – an average of 9%. Only two destinations- Hong Kong and Macau - counted a fall, but many others showed unusually fast growth, although this is partly due to a slow 2011. Mainland China saw an increase of only 2%, but because this is the region’s largest destination, that represents an additional 500,000 visitors. Thailand, with a14% share, saw a rapid increase thanks to increased traffic from Russia, which is now the country’s biggest market in Europe, overtaking longstanding markets such as Germany and the UK. Singapore features new attractions including new theatres at the Marina Bay Sands, the Marine Life Park, a cruise terminal and the Gardens By The Bay (Singapore’s 2nd botanical garden). Malaysia’s 7% share represents growth of 1%. Malaysia is hoping for a boost in 2014 as the DMO has designated it ‘Visit Malaysia Year’. Korea’s 7% share, which translates to a strong 14% increase in 2012, is primarily because of good growth in the Japan outbound market. The seemingly impressive 35% growth for Japan is primarily a recovery from the fall in 2011. That 35% growth took the total to just below the 2010 peak. Visitor arrivals in Asia destinations, 2012 Destination Arrivals* Growth,% Share,% Bhutan 43,941 17.2 0.03 Brunei 250,000 11.0 0.2 Cambodia 3,584,195 24.4 2.3 China 27,221,554 1.8 17.5 Hong Kong 12,850,404 -1.0 8.3 India 6,627,241 5.4 4.3 Indonesia 8,002,035 4.6 5.1 Japan 8,368,819 34.6 5.4 Korea 11,135,438 13.7 7.2 Laos 3,360,000 23.4 2.2 Macau 4,098,640 -3.7 2.6 For Indonesia although much effort goes into facilitating and promoting travel into different parts of the archipelago, most of the visitor traffic still goes into the famed everexpanding exotic island of Bali. There is now also an attempt to spread the Bali visitor business around the whole island, rather than just around Denpasar. Destination Arrivals* Growth,% Share,% Malaysia 11,254,903 1.2 7.2 Maldives 957,989 2.9 0.6 Myanmar 1,058,995 29.7 0.7 Nepal 598,200 9.8 0.4 Philippines 4,272,724 9.1 2.7 Singapore 14,677,120 11.4 9.4 Sri Lanka 1,005,639 17.5 0.6 Taiwan 7,311,309 20.1 4.7 Thailand 22,147,037 15.2 14.2 Vietnam 6,583,577 9.9 4.2 Asia 155,409,758 9.1 100 Notes: See below for special definitions of destinations where relevant. No data for Bangladesh, Mongolia, and Pakistan. *Calculations by TBA from latest-available data. ┼ Source: DMOs, Pacific Asia Travel Association, Travel Business Analyst, World Tourism Organization. Definitions: • Brunei. Air arrivals. • China. Foreigners only, no matter where resident. Excludes ethnic Chinese arrivals from Hong Kong and Macau. Categorisation according to travel document. • Hong Kong. Excludes arrivals from China and Macau. • Macau. Excludes arrivals from China and Hong Kong. • Malaysia. Excludes land arrivals from Singapore, assumed to be 55% of grand total. • Myanmar. Includes land arrivals. • Singapore. Excludes land arrivals from Malaysia. ITB BERLIN NEWS • Wednesday 6 th March 2013

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