28 SEEN AT
28 SEEN AT ITB BERLIN HOSPITALITY Outstanding Stands Paramount Hotels & Resorts Paramount Hotels & Resorts is a new lifestyle hospitality company that celebrates the power of creativity in all its forms - entertainment, design, service, cuisine, wellness, and technology - to meet the needs of the new creative spirits of discerning luxury travelers. Best Western Hotels © Messe Berlin GmbH Based on distribution and number of locations, Best Western International is the largest hotel company operating under a single brand name with 4,000 independently owned and operated hotels. ITB BERLIN NEWS • Tuesday 17 th March 2015 www.itb-berlin-news.com
29 HOSPITALITY / RESTAURANTS / BARS WHERE TO GOIN BERLIN WWW.WHERETOGOINBERLIN.COM CLUBS / EVENTS / SHOPPING / CULTURE Creating a World Free of Nostalgia The nhow Berlin is a stark departure from the norm Lucia Fernandez Marketing Manager, nhow Berlin Berlin is renowned for its eclectic nature, and when it comes to hotels, perhaps the most extraordinary example is the nhow – either as a place to stay or a place to visit, the nhow will not leave you indifferent, especially if your life in any way revolves around music. We asked Marketing Manager Lucia Fernandez to tell us more… nhow is the Premium Design Brand of the NH Hotel Group. All nhow hotels have special themes - like fashion in Milan and design & architecture in Rotterdam. Since the nhow Berlin is located directly between UNIVERSAL and MTV Germany, the choice of a main topic was pretty easy: music. In the heart of the new Berlin center of the music industry, nhow Berlin aspires to being the attraction both for music lovers from the capital and for their guests. With two high-class recording studios; a Guitar, Keyboard and DJ room service; monthly concerts and many musical elements (e.g. different types of music in the elevators, music related merchandising articles, etc.) to discover, the overall theme “music” is perfectly integrated into the experience of a high-class hotel. What kind of people “hang out” at the nhow? The average guest of nhow Berlin doesn’t exist, since music touches everybody. From the businessman to the mother of 5 children to the busker of the streets of Berlin, everybody is welcome to experience this unique concept. The monthly nhow Music Night is the perfect example of the power of music to connect since you can find any age and preference. Not only hotel guests, but a lot of locals come by to chill in the lobby and have a drink at the bar or on the spectacular terrace. NHOW BERLIN ASPIRES TO BEING THE ATTRACTION BOTH FOR MUSIC LOVERS FROM THE CAPITAL AND FOR THEIR GUESTS. Tell me about the design of the hotel itself - which is quite extraordinary. None other than New York designer Karim Rashid is behind the interior design of the nhow Berlin. His visionary style strikes a perfect chord with the building’s exterior, designed by star architect Sergei Tchoban - making the nhow Berlin one of the capital’s modern architectural and design highlights. Karim Rashid’s vision is a radical design movement, whose core principle is to break with old ways of seeing and living, and thereby to create a world free of nostalgia. Fresh colours, rounded forms and clear lines create spaces that are much more than simply four walls and a ceiling. The design of the nhow Berlin is a manifestation of a philosophy that allows guests to enter another world for the duration of their stay. ITB BERLIN NEWS • Tuesday 17 th March 2015
