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Onset X investments spark a year of<br />
transformation for print businesses<br />
across Europe<br />
Fujifilm today announces that during the course of 2016, an unprecedented<br />
number of European printers from the UK to Poland,<br />
and from Spain to Croatia, transformed their businesses by investing<br />
in the ultimate industrial flatbed, the Onset X.<br />
drupa 2016 contributed to the number of companies investing in<br />
the platform, as it took pride of place in the wide format section<br />
of the Fujifilm stand. On-stand sales to German screen printer<br />
Bachmann GmBH and to leading UK POS and POP printers, Kolorcraft<br />
Group and Augustus <strong>Mart</strong>in, were among those announced<br />
at the show. Footfall across the stand was heavy throughout<br />
the exhibition, and the Onset X was a major draw for media and<br />
customers alike.<br />
Bachmann’s CEO, Pascal Bachmann, is clear on the benefits he<br />
sees this platform providing: “With the Onset X3, we feel that<br />
the Fujifilm-Inca Digital partnership has taken both productivity<br />
and quality to another level altogether,” he says. “Aside from the<br />
increase in quality we’ve seen since the installation, the biggest<br />
difference we (and our customers) have noticed is just how quickly<br />
we can turn jobs around. I would go so far as to say that I<br />
think the Onset X3 is unmatched as a large format machine with<br />
the ability to handle both flexible and rigid substrates.<br />
“Modern print companies need to revolutionise to survive,” Bachmann<br />
continues. “There can be no complacency. No one can<br />
say for sure what the future holds, but what is certain is that those<br />
with the most flexibility, adaptability and creativity will thrive.<br />
With the Onset X3 and our growing partnership with Fujifilm,<br />
we think we have given ourselves the best possible platform to<br />
deliver on all of these essential requirements.”<br />
Augustus <strong>Mart</strong>in made its decision to invest in two Onset X2 machines<br />
and an X3 as a result of its extensive experience with<br />
Inca platforms over many years and across a range of models.<br />
“We’ve found the quality and reliability of the Inca platform and<br />
the Fujifilm Dimatix inkjet system to be exceptional” says founder<br />
and Joint Managing Director, Lascelle Barrow. “The new<br />
Onset X series has preserved all the rich hallmarks of its well-earned<br />
reputation, while dramatically increasing production capacity<br />
– making this investment a relatively easy decision in the<br />
end.”<br />
At either end of the year, two European corrugated packaging<br />
specialists – Grupondunova in Spain and ProDigital in Croatia –<br />
invested in Onset X1 machines, citing the quality, productivity<br />
and scalability of the platform as their reasons for investing.<br />
166<br />
<strong>Mart</strong> <strong>2017</strong>