Home Textile Exports April 2024

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4
HTE
Her excellency
Turkish home textiles
HTE - Home Textile Exports magazine plays a pivotal role
as a source for all things related to the world of Turkish
home textile products. As always, we are excited to publish
the latest trends, innovations, and industry products
from the leading exporters and suppliers in Turkiye.
In this issue, we are particularly excited to present an array
of captivating Turkish fabrics and home textile products
in the advertisements of our esteemed advertisers.
These samples exemplify the exquisite craftsmanship
and diverse range of offerings that have made Turkish
textiles renowned worldwide. Whether you’re seeking
luxurious linens, the best towels and bathrobe, or stylish
furnishings, our advertisers have you covered with their
exceptional products.
As Europe remains our primary market, we are pleased
to announce our presence at the upcoming Proposte
2024 fair in Como, Italy. This prestigious event serves
as a key platform for showcasing fabrics for window
and furnishing, and we are delighted to participate once
again. At Villa Erba, the iconic venue steeped in history
and elegance, we will be distributing complimentary copies
of our magazine, providing attendees with valuable
insights into the latest trends and innovations in Turkish
home textiles.
Group Chairman
Publisher
Managing Editor
(Responsible)
Advisory Board
Editorial Consultants
Correspondents
Domestic
Advertising Manager
International
Sales Manager
Technical Manager
Art Director
Chief Accountant
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Elke ARORA
Adem SACIN
(adem.sacin@img.com.tr)
+90 505 577 36 42
Omer Faruk GORUN
(omer.gorun@img.com.tr)
Ayca SARIOGLU
(ayca.sarioglu@img.com.tr)
Tel: +90 212 604 5100
Tayfun AYDIN
(tayfun.aydin@img.com.tr)
Tolga CAKMAKLI
(tolga.cakmakli@img.com.tr)
Yusuf DEMIRKAZIK
(yusuf.demirkazik@img.com.tr )
We invite you to immerse yourself in the pages of this
issue, where you’ll find inspiration, information, and
a celebration of the rich heritage of Turkish textiles.
Whether you’re a seasoned industry professional or
an enthusiast of exquisite home décor, HTE magazine
is your essential companion on a journey through the
world of home textiles.
Thank you for your continued support, and we look
forward to connecting with you at Proposte 2024.
Subscription
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HTE
PROFILE
Inventive Sleep® expands bestselling
line for elevated sleepers
with new personal wedge pillow
Inventive Sleep® by Tracy Miller
announced today the expansion
of its best-selling solution-based
decorative product line designed for
sleep elevation, adding the Inventive
Sleep® Personal Wedge Pillow just in
time to help kick the new year off right.
Available at Pottery Barn, the Inventive
Sleep® Personal Wedge Pillow, designed
to promote the benefits of elevated
sleep, is now available in Ivory,
Yellow, and Gray.
A brand-new companion to the
best-selling Inventive Sleep® Backrest
Wedge Pillow, the compact Inventive
Sleep® Personal Wedge Pillow provides
extra support when placed at the
head of the bed for sitting or used as
a sleep elevation tool. To deliver the
best in personal lounge comfort, it is
reversible, providing angled support at
both 90 and 60 degrees, while keeping
your back upright for healthy back support. The
personal wedge pillow is filled with hypoallergenic
polyester fibers that contour to fit your body.
It comes in a small size (23.5h x 20” x 8” deep)
that is easy to move from room to room or from
the headboard to the foot of the bed. The functional,
solution-based design for elevated sleepers
and bed-loungers delivers an upscale look in
three colors that incorporates stylish accents into
your decor. The removable cover is made from
textured linen featuring a side pocket to provide
an upscale look for any sleep or lounge space.
“The benefits of sleep elevation are clear.
Elevating your head while sleeping can help to
reduce snoring and nasal drip, provide migraines
relief, reduce heartburn, and even minimize those
dark circles around the eyes,” says Tracy Miller,
founder and CEO of Inventive Sleep. “In addition,
elevating your feet can help to improve circulation,
reduce inflammation, prevent deep vein
thrombosis, reduce swelling of the feet, and provide
relief from back pain. I created the Inventive
Sleep® Personal Wedge Pillow to promote benefits
like these, while offering a professional design
and sharp colors that elevate any room.”
Inventive Sleep® by Tracy Miller is known for using
modern, eco-responsible materials combined
with the latest sleep technology innovations in its
home products, including sheets, pillows, comforters,
blankets, and mattress pads. Every innovative
sleep product offers maximum comfort
and industry-leading performance, combined with
the designs and materials consumers want to feature
in their homes. Since 2006, Tracy Miller has
worked to inspire people to experience exciting
new levels of comfort and joy – while promoting
the importance of a great night’s sleep for the
mind, body, and soul. She created the industry’s
first moisture-wicking down alternative bedding
fill and temperature-regulating technical down
blend fill, while leading the industry’s first bedding
collaboration with a skin care company.
April 2024

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PROFILE
HTE
Bambi turns sleep into a
dream with its bed and
duvet cover sets
Sleep, which is one of the most indispensable
physiological needs for a healthy life, significantly
reduces the risk of many diseases
and disorders if it is sufficient and of high quality.
Bambi Mattress, which brings products with high
innovation and story to its users, promises a quality
sleep experience with the CLIMEXTRA mattress
that offers seasonal comfort and the Jovelyn duvet
cover set that offers superior comfort with its silky
texture. All product groups of Bambi Mattress,
which set the sleep trends, help to start the day
more energetic and healthy.
In today’s modern life, a quality sleep is of great
importance in making a person feel energized and
ready for the day, while a regular and insufficient
amount of sleep leads to inattention, perception
and memory problems. Transforming sleep, one of
the most important periods of time when the body
and mind rest, into a quality experience, Bambi
April 2024

Mattress strengthens its presence behind dreams
with the CLIMEXTRA mattress and Jovelyn duvet
cover set. Developed to ensure a faster transition
to sleep, the CLIMEXTRA mattress offers a feeling
of coolness and freshness with SensICE technology
on the summer surface, while the Wool Blended
Fabric feature on the winter surface promises a
warm and uninterrupted sleep. The Jovelyn duvet
cover set, which offers the softness that is indispensable
for a comfortable sleep at all times, rests
the body thanks to its silky texture.
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Falling asleep time is much shorter
with CLIMEXTRA
CLIMEXTRA mattress, which has a better heating
performance than synthetic fibers on cool nights
with its wool blended surface, infuses peace into
sleep thanks to its breathable structure and load
curls that give sponge comfort. CLIMEXTRA, which
can be used in summer and winter, instantly removes
the heat from the body in summer thanks to
its hyper-conductive SensICE structure, providing
a comfortable coolness and minimizing the transition
time to sleep. The package spring system of
the mattress, which gives the feeling of sleeping in
nature with its feature that removes the stress and
fatigue of the day from the body, helps the spine
shape to be in the correct position during sleep. At
the same time, with the independent movement
feature of the springs, spouses are less affected by
each other’s movements during sleep.
Coloring bedrooms with Jovelyn
Jovelyn duvet cover set, consisting of a total of
six pieces including duvet cover, sheet, pillowcase
and ornamental pillowcase and designed by
Bambi with a softness as soft as dreams, makes
falling asleep more special. The silky texture and
feather-light structure of the set, which has a sheet
side edge length of 36 cm, harmonizes with the
skin and manages to maintain its first day’s softness
and brightness for many years even after
each wash. Jovelyn duvet cover set with different
color options offers an ideal solution for those who
want to redesign their bedroom or make a choice
that suits their existing decor.

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PROFILE
HTE
NIATEKS keen to generate
new values for customers
and society
With over 20 years of expertise in the garment
industry, Niateks has expanded its mastery to include
home textiles, with a focus on the kitchen
section. For the past 3 years, the company has
crafted its own design products, blending innovation
with tradition. Its team is committed to developing
valuable products that meet the needs of
people, and the officials of the company always
say, “We are always open to new ideas and development.”
One of the top officials of Niateks
outlines: “We empower our customers with cutting-edge
designs and expert range planning, particularly
emphasizing the significance of kitchen
design products in the European home textile
market. By ensuring they lead the market with
trendsetting collections, we help them stay ahead
of the competition.
“We prioritize the design of kitchen products in
home textiles, but we also understand that design
alone is not enough. Each design reflects
our commitment to enhancing your home environment
with quality, tasteful, and eco-friendly
textiles. We believe that functionality and sustainability
are equally important, especially in kitchen
textiles.
“We prioritize
assisting
brands in staying
relevant and
solidifying their
position in the
future with strategic
solutions.
We believe in
creating the
right collections
at the right time
and serving our
customers by
understanding
their needs.
Additionally, we
offer our customers
the flexibility
to produce as few as 50 units, making trial
orders an integral part of our service.”
“Just as in life choices, we naturally prefer quality
over quantity. Just as we seek high-quality food,
better relationships, and experiences, we should
ask ourselves why we would compromise on quality
when it comes to our business style.”
April 2024

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HTE
PROFILE
Spring freshness in
bedroom style with Linens
Drawing attention with its lines that differentiate
living spaces, Linens celebrates the
arrival of spring in bedrooms. Offering elegance
and comfort at the same time with its cotton
satin fabric and eye-catching floral patterns in
vibrant colors, Linens captures the season trends
with Pistacho Duvet Cover Set.
The spring season is the harbinger of nature’s
awakening and refreshment... Linens says ‘Life
begins at home’ to those who want to carry the
freshness of spring to their bedrooms and prepares
their living spaces for spring with its collections.
Pistocha Duvet Cover Set, designed with
vibrant colors and eye-catching floral patterns,
takes place in the bedrooms as the representative
of the spring season.
Offering comfort and elegance together with its
satin and cotton fabric, Linens brings the energy
of spring to the bedrooms with floral patterns of
pink, blue and green in the double Pistocha Duvet
Cover Set.
April 2024

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EVENTS
HTE
Unveiling excellence:
Proposte 2024
showcases the
pinnacle of
furnishing textiles at
Lake Como
The 31st edition of Proposte, the world’s preview
of furnishing fabrics and curtains, will be held
at Villa Erba in Cernobbio from May 2 to May
4, 2024. The exhibition will showcase the new
collections of upholstery fabrics, curtains, trimmings,
and wallcoverings.
In the incomparable setting of Lake Como,
79 select international exhibitors - 31 from
Italy and 48 from abroad - will present their
solutions to the most sophisticated textile demands
of entrepreneurs from all over the world
(in 2023, representatives from 73 countries visited
the show).
The exhibition area has been further rationalized
to include 9 new exhibitors (4 from Italy, 2 from
Belgium, 1 from France, 1 from Great Britain, and
1 from Spain), whose products, organization, and
business philosophy meet the requirements.
Two important returns are worth mentioning. Eda
- Enzo degli Angiuoni (Italy), acquired in 2023 by
Francesca Busnelli together with a pool of investors,
is renowned globally for the quality and
style excellence of its furnishing fabrics. Seteria
Bianchi (Italy) acquired by Fermo Fossati 1871
April 2024

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HTE
EVENTS
srl, is Italy’s oldest silk industry and the third
oldest in the world, one of the very few that can
offer pure silk furnishing fabrics to be used for a
variety of purposes, ranging from heavy curtains
to wallcoverings and upholstery.
The new entries include Print4 Group (Italy) e
Tissage Mahieu (Belgium),
Both companies produce wallcoverings. Proposte
entered this segment last year with already increasing
interest and appreciation.
Another new entry is Aquaclean Fabrics (Spain).
With its revolutionary Aquaclean® technology,
the company can meet the sophisticated needs
of architects, interior designers, and detail-conscious
homeowners.
For the first time at Proposte is Belo Velvets
(Belgium) which has been designing and manufacturing
high-end velvets and plain fabrics for
more than 40 years.
Tissage des Flandres (France) will participate for
the first time with its high-end jacquard pattern
April 2024

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HTE
EVENTS
collections, which it has been
producing for more than 130
years, along with Harris Tweed
Hebrides (Great Britain), a world
leader in British luxury fabrics.
Last but not least, Mariantonia
Urru (Italy), is a company that
creates unique handmade and
jacquard fabrics with innovative
technology.
“We are proud of seeing new
companies participating in the
show,” commented Massimo
Mosiello, Director of Proposte.
“They will increase the prestige
of the trade show. Two important
companies that have already
presented their collections at
Proposte in the past are coming
back. This is another confirmation
that our trade show
is increasingly becoming a fundamental
showcase for industry
operators.”
The new exhibitors will be joining
and completing the panorama
of the top international
companies already featured at
Proposte.
April 2024

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EVENTS
HTE
Aware of their role as world leaders in furnishing
textiles, Proposte’s exhibitors are committed to
developing cutting-edge collections that are up
to face the challenges of competition with the
ultimate goal of offering customers insights and
opportunities to meet every need.
Made in Proposte is a universal textile language
that fears no competition. The trade show is a
showcase of a unique savoir-faire that is difficult
to imitate. The participating companies have
been working – maybe as never before - to offer
products of excellent quality that are the result of
a perfect mix of creativity and technology.
Like last year, the Ala Regina space will be reserved
for Comocrea Interni, an event dedicated
to textile design for furnishing fabrics, featuring
the participation of the best international design
studios. The collaboration between Proposte and
Comocrea Interni was confirmed again to make
the experience even more complete.
We take this opportunity to thank the Italian
Ministry of Foreign Affairs and International
Cooperation and the Italian Trade Agency ICE for
their unfailing support.
April 2024

WOW

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PROFILE
HTE
Naturalmat Launches Hemp
Linen Bedding
Naturalmat launches new collection of Got-certified
organic hemp and linen bedding
This month, award-winning mattress and bed
makers, Naturalmat, will launch two new
collections of GOTS (Global Organic Textile
Standard) certified bed linen, including their first
range crafted entirely from hemp – one of the
world’s most sustainable plants.
In their ongoing exploration of innovative and
sustainable materials, Naturalmat has chosen organic
hemp and the eco-friendly staple, organic
linen, as the foundation for their latest bed linen
collections. Crafted with a meticulous blend
of form, function, and sustainability, both ranges
further enhance the sleep experience, keeping
sleepers cool during the summer months and
warm when temperatures dip, due to the fabrics’
naturally breathable qualities.
As part of Naturalmat’s on-going commitment to
eco-friendly practices, both collections are Global
Organic Textile Standard (GOTS) certified, meaning
that all materials have been grown sustainably
without the use of harmful chemicals or pesticides,
as well as assuring that farmers are paid
correctly and have good working conditions.
The new organic hemp and linen bedding will
form part of Naturalmat’s existing organic bedding
range which includes organic cotton flat and fitted
sheets, along with standard and king-sized pillowcases
and duvet covers, making Naturalmat’s
entire bed linen range GOTS- certified - something
no one else can claim.
Naturalmat Founder, Mark Tremlett comments,
“Our goal is to establish ourselves as the destination
for GOTS-certified organic bed linen, and the
introduction of these new ranges marks a significant
stride towards realising that vision.”
Washed Organic Hemp
Once a maritime staple of the 18th century,
Naturalmat is proudly introducing this incredibly
sustainable fibre as the basis of its latest bedding
Linen Bedding on Appledore Bed, Photography, Jon Day
range. Hemp’s extraordinary ecological advantages,
such as thriving with minimal water and
without pesticides, contribute to soil health by returning
nutrients through its deep roots. Notably,
it absorbs twice the amount of CO₂ per hectare
compared to a forest, solidifying its position as an
unparalleled eco-friendly fibre.
Available in a creamy ecru colour, the inherent
qualities of hemp, with its long fibres, offer
April 2024

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HTE
PROFILE
Ashford bed with Washed Hemp bedlinen – King Duvet Cover (£190), Standard Pillowcase (£45), King Fitted Sheet (£110)
breathability and a softly structured feel, resulting
in bedding that is not only comfortable but also
exudes a relaxed, casual charm.
Washed Organic Linen
Remarkably light, airy, and with a laid-back elegance,
Naturalmat’s new bed linen collection offers
unparalleled breathability, ensuring the body
maintains the perfect temperature throughout the
night, regardless of the season. The fabric’s natural
moth-resistant properties also make it an ideal
choice for allergy sufferers.
Naturalmat’s commitment to sustainability is woven
into every thread. Consumers can be assured
that the organic linen throughout the collection
is cultivated without the use of harmful chemicals
or pesticides, providing a sleep solution that
aligns with Naturalmat’s values. Derived from
the flax plant, linen emerges as an inherently
eco-friendly fabric, demanding significantly less
water for cultivation compared to other fibres.
Each part of the flax plant is utilised, minimising
wastage, and contributing to a more sustainable
and responsible approach to bedding, prioritising
the health and wellbeing of both the consumer
and the planet we live on.
Washed Linen bedding on Appledore Bed – King Duvet Cover (£205), King Pillowcase (£54), King Fitted Sheet (£120)
April 2024

44
PROFILE
HTE
Valeron’s unıque
rhythm of
harmony wıth
nature
Leading the season trends and always
adding luxurious details to
home textile fashion, Valeron continues
to bring together its designs
that combine quality and elegance.
With their eye-catching patterns,
Fresia and Enora Duvet Cover Sets
bring the splendor of nature to life in
bedrooms. The bedding sets, which
carry the spring tones with their fascinating
design and striking colors,
create a unique style.
Valeron, which differentiates with
details and creates an exclusive
style with its elegant designs, brings
spring vitality in bedrooms with the
unique rhythm of colors.
Enora Duvet Cover Set offers striking
colors with red and its tones,
while Fresia Duvet Cover Set offers
peaceful colors that soothe the soul
with yellow and its tones. Providing
comfort in every detail thanks to
its digitally printed satin fabric, the
duvet cover sets bring the usual
Valeron quality to the bedrooms
with its 100% cotton structure.
Welcoming spring with a luxurious
style, bedding sets also signature a
unique elegance.
Enore and Fresia bedding sets,
which bring the splendor of nature
together with the bedrooms, and
Valeron collections that make a difference
with their texture are available
at the Zorlu Center Valeron
store.
April 2024

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PROFILE
HTE
Zorlu Tekstil attracted attention at
Heimtextil with its environmentally
friendly innovative products
Zorlu Tekstil participated in Heimtextil Fair
with Zorluteks, Europe’s leading manufacturer
of home textiles, and Korteks, Europe’s
largest integrated polyester yarn manufacturer,
and drew attention with its sustainability-oriented
environmentally friendly innovative products.
Zorlu Tekstil presented the new collections of Taç
and Valeron as well as Korteks’ innovative yarns
to the visitors at Heimtextil Fair, the world’s most
important international home textile fair held in
Frankfurt, Germany between 9-12 January 2024.
Zorlu Holding Textile Group, one of Turkey’s leading
textile manufacturers, continues to inspire
and pioneer the sector with its products focusing
on sustainability in line with Zorlu Group’s Smart
Life 2030 strategy.
Zorlu Tekstil participated in Heimtextil Fair, the
world’s largest international home textile fair,
with Zorluteks, Europe’s leading manufacturer of
home textiles, and Korteks, Europe’s largest integrated
polyester yarn manufacturer.
Zorlu Tekstil presented the new collections of its
leading brand Taç, which determines home textile
fashion with its innovative products reflecting
the trends, and Valeron, one of the most unique
international brands, as well as Korteks’ innovative
yarns.
“We lead the industry with our
innovative, sustainable and
innovative products.”
Zorlu Holding Textile Group President Necat Altın
said, “As Zorlu Holding Textile Group, we focus
on creating long-term value in all our activities in
line with our Group’s Smart Life 2030 strategy.
April 2024

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PROFILE
HTE
We carry out all our production processes by focusing
on the environment, nature and people.
We lead the industry with our innovative, sustainable
and innovative products; at the same time,
we contribute to a sustainable future. Among the
products we produce by focusing on sustainability
are self-cleaning curtains, cool-retaining bedspreads,
curtains made from waste pet bottles,
bed linen obtained by recycling cotton and tencel
yarns, and the latest Taç Reborn Collection,
which we produced with the slogan ‘today for the
future’. In addition, the sustainability-oriented
yarns of Korteks, Europe’s largest integrated polyester
yarn producer, which constitutes our driving
force, attracted great attention at the fair. It is a
source of happiness and pride for us to encounter
such an intense interest. As Zorlu Tekstil, we
will continue to work for a more sustainable world
and inspire all sectors in this regard.”
Zorlu Tekstil presented the 2024 collections of
TAÇ and Valeron brands as well as Disney Home
licensed products to the visitors at the fair. The
company’s 247 square metre booth also featured
the sustainable products of TAÇ, which is a
role model for the sector in terms of sustainable
products; Reborn Duvet Cover Sets, Veggie Dye,
Hemp, Lyocell, Bamboo duvet covers and biodegradable
polyester curtains, and Recycle Cotton,
Agraloop, Renewcell, Refibra duvet covers and
Recycle Polyester curtains made from recycled
materials.
In terms of licensed brands, many popular products
such as Star Wars, Frozen, Spiderman,
Minnie & Mickey, Bambi, Cars, Winnie The Pooh,
Princess, Aristo Cats, Lilo & Stitch, which will
be under the roof of Disney Home since 2021,
met with visitors at the fair. Licensed products of
Wish, which was specially prepared for the 100th
anniversary of Disney and recently met with the
audience in the cinema, also took its place at the
fair with TAÇ quality.
Korteks’ innovative yarns attract
great interest from visitors
Korteks, which makes a difference especially
in the field of technical textiles with its product
variety, product quality, fast and flexible solutions,
and continues to reinforce its position as
a sought-after brand in the market, also took its
place at the fair. Drawing attention with its investments
in the sustainable products category within
the framework of the Group’s Smart Life 2030
strategy, Korteks attracted great interest from visitors
at Heimtextil Fair with its many yarn types
such as Taç Reborn, Dope Dyed, Taç Bioloop.
Kas, Kieth Harring, Bluebell Gray branded
products, of which Zorlu Tekstil is a significant
manufacturer partner, also met with visitors at
Heimtextil Fair.
April 2024

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PROFILE
HTE
Bathroom style
is completed with
Linen Style
Linens, indispensable for stylish
homes, combines elegance
and comfort in bathrooms.
Offering ease of use with its soft texture,
absorbency and high structure
as well as its style, Linens’ bathrobes
and towels add a stylish atmosphere
to bathrooms with their colours and
designs.
Linens, one of the leading home
textile brands of Zorlu Tekstil, continues
to make a difference with its
products in the bathroom group.
Linens bathrobes combine simplicity
and elegance with their colours
and patterns, while showing their
quality with their soft structure
and fast absorbency. The collection,
which offers ease of use after
showering with its cotton structure,
becomes indispensable for those
looking for comfort and quality in
bathrooms.
Catch Harmony in the
bathroom with Linens
bathrobe sets
The bathrobe set, which has a
highly absorbent and soft structure
prepared with bamboo and cotton
quality, is included in the same set
with its special design for men and
women, and brings harmony to the
bathrooms with towels in three different
sizes. Thanks to the bathrobe
sets and sets prepared by Linens, it
is possible to easily reach comfort
and elegance in bathrooms at the
same time.
April 2024

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56
PROFILE
HTE
Spring
branch for
bedrooms
inspired
by nature:
Ivonne Bed
Linen Set
Valeron, which differentiates with details and
creates an exclusive style with its elegant
designs, brings seasonal trends to the bedrooms.
Ivonne Duvet Cover Set, designed with superior
fabric quality and inspired by the tones of
nature, extends a spring branch to the bedrooms...
Valeron, which always adds an elegant touch to
home textiles by shaping seasonal trends, continues
to offer elegance and comfort at the same
time in bedrooms. Inspired by the tones of nature,
Ivonne Duvet Cover Set represents warmth with its
pastel yellow colour, serenity with its green colour
and peace with its blue colour. It extends a spring
branch to the bedrooms with its fascinating perfect
design and floral pattern. It is the perfect piece for
a luxurious bedroom style with its superior quality
jacquard fabric, 100% cotton texture and satin
elegance.
April 2024

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PROFILE
HTE
Gül Güler, her
excellency in elegant
home textile products
Gül Güler is a success of a woman dedicated to develop an
elegant concept in the home decoration business. Motivated
by her passion to the innovative ideas, she established Gul
Guler company and developed a complete unique line and
took its respective place in the industry.
One of its reasons for being different is the
combination of high-quality material and
detailed workmanship led by the dedication
of the power which established the company.
Collections consist of designs with patterns, embroideries
and laces in a boutique line. Customers
are mostly loyal and they buy the products with a
big trust in brand. We have recently conducted
an exclusive interview with Gonca Güler from the
sales management of the company to get the details
of their success story.
Could you brief yourself and your
company?
Gul Guler is an Izmir based home linen brand.
This year we will hopefully be celebrating our
30th year! We produce bedroom, bathroom, living
room and baby textiles. We have 4 shops and 12
selling points in Turkey. We increased our exports
last 6 years. We are proud of having our goods in
many different locations around the world.
April 2024

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PROFILE
HTE
What is in your product portfolio and
what are the prominent factors in
these products? What kind of studies
do you have on product development
and R&D?
Besides our standard (twice a year) collections as
SS and FW, we work on “customized”. We prepare
collections for boutique hotels, yacht and boats,
residences or restaurants. Custom work is very
essential nowadays and it helps being with our
customers in every condition, for every need.
We were one of the first to print designs on soaps.
It defined us for very long years. We want to improve
our section and start the subject in a brandnew
page.
What are the features that make you
superior to your competitors?
Using highest quality, crafting high end collections.
Being trustable, offering many designs but
keeping the taste same meanwhile. Keeping our
customers as our first priority, being in touch
Are there any investments planned in
whenever they can. Creating timeless designs by
keeping up the date and improving ourselves in the short, medium and long term?
terms of fashion. In short, preparing the “different”.
We are buying new machines for our production.
To increase our capacity, every year we add another
embroidery machine/ new equipment, to
enhance our options, be faster, be innovative.
Can you give details about your
exports? What would you like to
say about your current and target
markets, foreign promotion,
participation in fairs, etc. strategies?
We want to expand our selling points outside of
Turkey. We are happy with our domestic placement.
We want to be in other locations around
the world, the first investment in mind to have a
store outside of Turkey.
Are there any topics or issues
you would like to emphasise in
particular?
When we have a design, we work whole collection
for it. Beddings, bathroom linen, blanket...
Same aplies for table linen, we use lace differently
in table cloth, runner, napkin, bread basket
cover, cutlery... So when you select a design for
bed&bath you can easily combine all. Bed covers
and side pieces are always matching colors.
When you want to have a rich table look, same
idea applies for that side.
April 2024

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www.isatekstil.com.tr

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Newbie and Boråstapeter
launch new wallpaper collection
Newbie and Boråstapeter are taking the
next step in their fruitful partnership
by launching a new wallpaper collection:
Newbie II. The Newbie II collection is
made up of 18 beautifully hand-drawn designs
from Newbie’s magical world of patterns
in a soothing palette of soft shades
and dreamy pastel hues. The collection is intended
to encourage playfulness and create
a homely space where children feel comfortable
and secure.
“Our new wallpaper collection takes children
on a journey through exquisite hand-painted
floral designs and animal worlds that not
only enhance the aesthetic appeal of a room,
but also tell a story, awaken curiosity and a
desire to explore,” says Maja Olsbo, Design
Lead at Newbie.
The partnership that the Kappahl Group’s
Newbie brand and Boråstapeter began four
years ago has been successful from the very
start. A complete wallpaper book released
in 2020 was favourably received by customers,
and a new collection of wallcoverings
was launched in 2022. And now it’s time
again, with the Newbie II collection.
“Sustainability and timelessness are the
guiding principles by which Newbie operates,
coupled with a commitment to excellence
and close attention to detail. Along with the
fairytale motifs and the soft, gentle colours,
this harmonises perfectly with Boråstapeter’s
vision of creating wallpaper with timeless appeal,”
Maja Olsbo goes on to say.
In the new Newbie II wallpaper collection,
we find old favourites reimagined in fresh
colourways and brand new patterns that
draw us into a fairytale world filled with enchantment,
captivating journeys and friendly
creatures. Unique, hand-drawn patterns that
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envelope the space and make it feel warm,
snug and comfortable.
Newbie II comprises four themes with 18
patterns and a total of 35 colourways. The
wallpaper patterns range from small to large
scale and are designed to harmonise with
Newbie’s and Boråstapeter’s concept of
matching interior accessories, such as bedding,
decorative items, cuddly toys and storage
solutions in the same pattern.
“The collection contains no fewer than five
wall murals that let children immerse themselves
in Newbie’s different worlds. They
serve as a backdrop for adventures and
playtime for all young explorers,” says Jenny
Hahne Gadd, who works as a designer at
Boråstapeter.
The wallpaper is made in Sweden from
non-woven material that makes it especially
durable and easy to hang. The Newbie II
collection will be launched at selected retailers
and online at kappahl.com and borastapeter.com
on 31 January. RRP: SEK 699/
roll, mural SEK 1,999/2.65 m
April 2024

organised by

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Yataş
announced 2024 trends
Yataş Bedding, Turkey’s innovative
brand in sleep products, shared the
trends that will stand out in home textiles
in 2024. In 2024, soft feathery textures,
velvet, satin, transparent fabrics in a rich colour
scale from orange to ocean blue, mustard
yellow to burgundy will enter the bedrooms.
While special embroidery will stand
out on decorative pillows and bed linen,
floral patterns, flowers and leaves will bring
nature into the bedrooms.
Yataş Bedding, the first brand that comes to
mind when it comes to quality and innovative
technologies in Turkey’s sleep products, announced
2024 home textile trends. The colours
of 2024 will be orange tones, bright red,
lime, cotton candy pink, damson, ocean blue,
mustard yellow, burgundy and warm coffee
tones. Scandinavian and Mediterranean
styles will stand out as the most common
styles in bedrooms.
Safari theme, jungle themes, banana leaves,
floral patterns, fine sketch flowers, geometric
and wavy forms will be frequently seen in
patterns. Soft feathery textures, velvet, cashmere
textures, tencel and bamboo qualities,
boucle fabrics, organic and muslin qualities
will come to the fore; while bamboo, tencel,
organic and muslin, velvet, satin, transparent
fabrics will be the most popular fabrics.
Special embroideries will be used in decorative
pillows and bed linen. We will witness
the rise of organic products. In Yataş Bedding
collection, Triola, Coverme, Charme, Co-mic,
Infinity new generation dowry groups and
wellsoft, nano gel quilts will be at the forefront.
April 2024

24-27 February 2025
Almaty / Kazakhstan
Sinem ALTINAY / Turkel Fair Organization
GSM: +90 544 680 00 64
sinemaltinay@turkel.com.tr
homedecofair.com
homedecokazakhstan

21-25
‘24
recycle
recycle
recycle

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HeiQ unveils HeiQ Skin Care
- a probiotics-infused textile
technology
HeiQ introduces a 100% biobased and long-lasting
cosmetic finishing technology for textiles to the market.
The newest addition to the HeiQ portfolio harnesses
the power of active probiotics and selected prebiotics to
enhance the skin microbiome, turning the human’s largest
organ into the best-looking one.
HeiQ, a global leader in textile innovation, is
proud to announce the launch of HeiQ Skin
Care technology for next-to-skin apparel
and home textiles. This revolutionary proprietary
technology, 100% biobased and meticulously designed,
marks a significant advancement in textile
innovation.
HeiQ Skin Care is a synbiotic textile finish aimed
at providing a balanced microbiome for glowing
skin, even after repeated use and washing of
textiles. Unlike conventional products, HeiQ Skin
Care utilizes slow-release prebiotics and probiotics
seamlessly integrated into a biobased textile matrix,
enriching the skin’s microbiome diversity, and
offering long-lasting cosmetic benefits.
The synergistic combination of prebiotics and probiotics,
known as synbiotics, delivers a soothing
cosmetic skin treatment while we relax, work, or
sleep. Probiotics not only restore and improve the
skin’s natural balance but also enhance its self-repair
capabilities. Synbiotics promote skin renewal,
rebalancing, and improved appearance, reducing
the signs of aging and establishing a favorable
environment for the skin’s natural repair mechanisms.
“HeiQ Skin Care represents a leap forward in textile
innovation, combining the power of probiotics
and prebiotics to enhance skin microbiome and
overall skin appearance. It is another way of delivering
our promise of improving the lives of billions,
which is at the core of everything we do at HeiQ”,
says Mike Abbott, Head of HeiQ Textiles & Flooring
Business Unit. “Our technology is a testament to
HeiQ’s commitment to pushing the boundaries of
what textiles can achieve, and we are excited to
showcase it at ISPO Munich 2023.”
A second skin that takes care of the
first
Our skin, the largest organ in human body, is home
to a diverse community of microorganisms called
the skin microbiome. It plays a crucial role in maintaining
good skin condition, acting as a protective
barrier against harmful agents. However, various
factors, such as hormones, genes, diet, smoking,
environmental exposures, and excessive UV radiation,
can disrupt its balance, leading to skin conditions
like rashes, acne, psoriasis, rosacea, skin
irritation, redness, eczema, and odor. Maintaining
a balanced skin microbiome is essential for preserving
skin integrity. HeiQ Skin Care is suitable
for all textile fibers, both natural and synthetic,
and can be applied to all textile items that come in
direct contact with the skin. This versatility makes
it an ideal choice for daily use- at work, during
sports, leisure activities, or as bedding items like
bed sheets and pillows.
Intensive wear trials conducted during the development
stage have proven the consistent release
of synbiotics (prebiotics and probiotics) onto the
skin, creating conditions to foster a well-balanced
microbiome.
April 2024