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Nicolas Lachambre (France) won ‘interior and exterior decoration<br />
of shops & outlets’ for “Puits de lumière”.<br />
DecoAder (France) won ‘vehicles’ for “Campagne La Poste/Star<br />
Wars”, using ingenious images of Star Wars characters appearing<br />
to be inside vans and post boxes.<br />
ATM Communication (France) won the ‘boats’ category for “the<br />
Barracuda Tour”, decorating 14 barracuda motorboat hulls with<br />
creative graphics. ATM also won the public choice awards.<br />
Stefano Pogliani, sales director for Mactac, presented the <strong>2017</strong><br />
awards during a ceremony hosted on Mactac’s booth at FESPA<br />
in Hamburg, on Wednesday 10 May. The ceremony was followed<br />
by dinner for all of the category winners and Mactac Staff at an<br />
exclusive venue in Hamburg. All winning entries are also promoted<br />
in the awards prize book.<br />
Sylvie Boone said that the award ceremony was a valuable opportunity<br />
to exchange ideas: “There is a real sense of excitement<br />
at these awards, with so many talented graphics professionals<br />
in one place. For us, it’s a chance to talk about trends, and<br />
to find out what we can do to support our customers further. For<br />
installers, there is plenty of time to swap ideas and see who is<br />
doing what in the industry. Above all, this is about celebrating<br />
the highest levels of creative vision and technical excellence.”<br />
The projects were judged partly by public vote, and partly by<br />
a highly experienced and independent jury, including graphics<br />
designers, communicators, marketers and journalists from<br />
around Europe. All of the jury members were invited to take part<br />
based on their experience and technical expertise.<br />
<strong>Temmuz</strong> <strong>2017</strong><br />
177