Dijital Teknik September 2018

Mimaki Eurasia’s target markets. The company appeals to
all professionals manufacturing at entry, medium and industrial
volume levels and continues to work in order to expand
their marketing efforts throughout the region. In this regard,
visitors from markets such as Iran, Europe and Balkan regions,
Saudi Arabia and Lebanon are expected in particular,
as well as visitors from Turkish market. Visitors will be reminded
of the superior technical support and comprehensive
services that the globally known Mimaki brand can offer.
Mimaki officials will also have the opportunity to talk about
new business ideas with the visitors. Mimaki machines,
known for their versatility, are helping users jump ahead
with value added and different applications. The ‘Join the
Experience’ tag line will be repeated frequently during the
exhibition, because Mimaki offers their users the benefits of
collaboration with a global brand, not just a machine.
Main approach; ‘user focused technologies’
Mimaki develops user focused technological services and
offers them to the market. Mimaki Eurasia started to contribute
in Japan and Amsterdam-based R&D development
processes as well. The changing demands of the market are
being monitored through feedbacks, and the reports are
included in the R&D process. For example, while the solvent
market was almost over and the interest in UV technologies
was on the rise in European region, Mimaki was already ready
for it with appropriate technologies. On the other hand,
in order to meet the demand for solvent printing solutions in
other markets, more environmentally friendly and productive
new models are continued to be developed. The digitalization
in the textile industry is increasing day by day. Mimaki
continues to offer new models to the market, keeping in
mind the needs of the textile industry tomorrow.
Mimaki Eurasia is increasing their share and power in the
Turkish market every year and is consolidating their leadership.
Listening to the demands and needs of end users has
a very big effect on this. The users’ basic demands, needs
and feedback are collected on a regular basis. Thus, end
users can be provided technical support through continuously
updated digital printing and cutting technologies. For
this reason, Mimaki Eurasia attaches great importance to
cooperation with its dealers.
Investments can be realized after Sign İstanbul 2018
Mimaki Eurasia underscores a pending investment need
and demand in the printing industry. The company sees a
high chance in realization of these investments at Sign Istanbul
2018, and has completed the necessary preparations
to provide the most suitable technology for the investors.
Positive developments in the first half of the year support
positive expectations for the rest of 2018.
Eylü 2018
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