How to Create Compelling Content

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Sean Jackson approached me and said he and his technical team were building an SEO software solution based on the content strategies I’d developed over the years (in other words, what’s in this report). I was certainly skeptical, but he had my attention. Sean’s approach was different than that taken by most SEO tools, in that the software put the content first and foremost before the optimization. I liked what I heard, and started working with the team to evolve the early prototype into a testable beta version. My approach to new product development is simple – I’m a web writer and content producer, and so are the people who read Copyblogger. If a tool makes my life easier and my content better, it’ll make your life easier and your content better. Simple philosophy, and yet this approach has never let me down. Once I began using the earliest version of the software service, my skepticism disappeared. Suddenly, the “last mile” to prime search optimization became a whole lot more manageable: Optimizing became more efficient, eliminating time concerns Evaluating on-page SEO best practices came at the push of a button Training new writers went from a chore to a “hands-off” experience But I didn’t stop there. I assembled a group of hard-nosed and skeptical beta-testers ranging from ornery new bloggers to cynical SEO pros, and let them use and abuse this new tool any way they saw fit. The results were remarkable. Self-professed SEO haters like blogger Johnny Truant came to realize that SEO was not a soulless creativity killer when done correctly. Veteran SEO Michael Gray helped us refine the service during the beta period, and now uses it to train his team of freelance writers in effective content optimization. At that point, I was convinced. It was time to give this thing a name. I decided on Scribe. Here’s how Scribe makes SEO simple When it comes down to it, SEO is really as simple as 1, 2, 3: Page 25
First, you need the right keywords, so you understand the language your readers, customers, or clients are using when they search for you. Second, you need compelling content that people love and search engines know is relevant to those searchers. Third, you need incoming links so search engines treat your site as a trusted and relevant source. Scribe makes these three steps easier and more efficient than ever: First, the Scribe keyword research tool tunes you into the right language before you write. Once your content is created, the Scribe keyword suggestion service shows you keyword phrases you might have missed. Second, Scribe analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on 15 SEO best practices. Third, Scribe’s link building tools help you build back links from other sites, crosslink the content within your own site, and identify influential social media users who want to share your stuff. It’s like having an SEO expert as a writing assistant What’s innovative about Scribe is in the way it differs from typical SEO tools. Instead of asking you for a keyword phrase and then pushing you to construct content around it, Scribe: Allows you to do keyword research to generate content ideas Analyzes what you’ve already written, preserving your natural flow Reveals what search engines will think your page is about Suggests changes to better reflect the language searchers are using Guides you through remaining content elements based on SEO best practices Helps you identify quality link sources and social media outlets With Scribe you’ll: Discover the correct profitable keywords Stay automatically up to speed on SEO best practices Optimize your content better and faster Page 26
Page 1 and 2: y BRIAN CLARK Founder of Copyblogge
Page 3 and 4: To sum it up: a good copywriter nee
Page 5 and 6: The final critical aspect of search
Page 7 and 8: What people say about you is more i
Page 9 and 10: Keyword research is cool. It allows
Page 11 and 12: How to create cornerstone content t
Page 13 and 14: But if you have a newer website try
Page 15 and 16: In other words, SEO copywriting is
Page 17 and 18: You need to network from a “what
Page 19 and 20: Years later, it seems things have s
Page 21 and 22: content should be tightly on-topic
Page 23 and 24: 1. Compelling Content As we saw in
Page 25: It’s true that you can underuse k

How to Create Compelling Content

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